Paul Mitchell Forever Blonde Shampoo 300ml

A brightening, revitalising shampoo for lightened hair, supercharged with a strengthening vegan protein.

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Give bleached or lightened hair some TLC with Paul Mitchell's Forever Blonde Shampoo. The formula is designed to visibly repair and quench strands that really need it – whether your hair is icy platinum or a soft bronde (brunette/blonde) blend.

Made with kerActive protein, it helps to strengthen and support the feel of lengths, while turmeric extract encourages a noticeably brighter finish. Nourishing ingredients like shea butter and glycerin deliver moisture, so your hair feels revived and illuminated after applying.

If healthy-feeling, luminous lengths are on your wishlist, this shampoo has you covered.

Application: Massage into wet hair. Rinse. Repeat as needed.
Routine: For best results, follow with the Forever Blonde Conditioner.

Glycerin: Helps your hair to retain moisture

Water, Sodium Cocoyl Isethionate, Shea Butter, Safflower Oleosomes, Chamomile, Calendula, Turmeric Root Extract, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein, Dimethicone, Glycerin, Fragrance, Violet 2 (CI 60730).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.