VIRTUE

VIRTUE ColorKick Illuminating Mask 150ml

A hydrating hair mask that protects colour vibrancy and visibly brightens.

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£67.00

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Image 1, key claims. 92% of women felt their hair color looked more luminous and didn't fade as quickly after 2 weeks. 98% of women felt their hair color looked brighter after 4 weeks. 100% said this mask keeps hair more true between colorings. Image 2, key ingredients, mullein flowers a pgotoluminescence-based natural active that transforms UV/solar into visible, radiant light. rice protein, sunflower sprout and tara tree fruit extract - provides UV/solar protection from the color fading, distorting and damaging effects on the sun's rays. shea butter, moringa seed oil, jojoba and sunflower seed wax - nourishes and hydrates color treated tones to maximise vibrancy and tonality. Image 3, color kick illuminating mask. who = all shades of color treated and natural coloured hair. what = the first illuminating mask with a patented hair repairing protein and all natural colorants to tone brassiness, fight fade and maintain vibrancy between colour treatments. restorative treatment mask. who = all hair types struggling with damage, dullness or dryness. what = a silky to touch mask with a patented protein that instantly nourishes, hydrates and repairs hair to make it stronger, shinier and more resilient. Flourish mask for thinning hair. who = anyone dealing with fine, thin or shredding hair. what = a visibly thickening, breakage reducing volume boosting mask with a patented, reparative protein that gives thinning hair the hydration it needs without weighing it down. Image 4, what it is = the first ever illuminating mask using a patented, hair repairing protein and all natural colorants to strengthen, protect, hydrate and brighten. perfect for all shades of color treated and natural coloured hair. what it does - tones brassiness, fights fade and maintains vibrancy between color treatments. usage - after cleansing remove excess water and apply a generous amount distributing evenly through hair. leave on for 2-3 minutes, rinse well, use weekly or as needed.

Preserve colour vibrancy between salon visits with the VIRTUE ColourKick Illuminating Mask. The intensely hydrating hair treatment helps to protect against dulling environmental aggressors and deliver visibly glossy results.

Powered by a blend of plant extracts, the formula defends from colour-fading and damage caused by the sun’s rays, while nourishing the strands with a blend of shea butter, moringa seed oil, jojoba and sunflower seed. Complete with Virtue’s proprietary protein Alpha Keratin 60ku®, the mask leaves hair feeling stronger with a smooth, more lustrous appearance.

When to Use: Weekly, or as needed.
Application: After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well.

Shea Butter: A moisturising nut butter that possesses emollient properties
Moringa Seed Oil: A hydrating extract rich in antioxidants and nutrients
Jojoba: A plant oil that hosts soothing and hydrating properties
Sunflower Seed: Lends moisturising benefits, ideal for dull, dry hair
Alpha Keratin 60ku®: A protein that leaves hair feeling and looking stronger