Wella Professionals Ultimate Color Blonde Shampoo 250ml

An anti-brassiness shampoo with violet pigments and a Metal Purifier complex.

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Image 1 - Straight dull and wavy shiny blonde hair reading BEFORE Non-conditioning Shampoo AFTER With Ultimate Color Blonde Regimen. Image 2 - Dark purple abstract bubbles graphic highlighting hair care ingredients Olivate B5 and Neutralising Pigments. Image 3 - Purple soap bubbles over a dark background with red text DEEP MARINE FOR A RADIANT BLONDE. Image 4 - A woman showcases voluminous and defined honey blonde ringlet curls. Image 5 - Wella Professionals black bottle and purple tube reading Ultimate Color Blonde Step 1 Onyx Shampoo Step 2 Conditioner. Image 6 - Hands applying purple lather with text 1 Apply to damp hair & scalp 2 Leave for up to 5 minutes 3 Use up to 2x per week. Image 7 - Blonde woman holding Wella Ultimate Color Blonde shampoo with text neutralisation results visible in 5 minutes. Image 8 - Three Wella hair products in gold red and purple for repair smoothing and color protection complement your blonde care.

Developed to neutralise the look of brassiness, the Wella Professionals Ultimate Color Blonde Shampoo restores and revives lightened tones.

Powered by violet pigments and activated charcoal, the silky formula targets unwanted yellow and orange hues, supporting a cool, colour-true finish. Meanwhile, glycine and provitamin B5 nourish hair, delivering a soft, high-shine result, as the brand’s Metal Purifier technology protects against damage caused by hard water. After each wash, strands are notably brightened, neutralised and ultra-supple.

Apply to wet hair, lather, leave for up to 5 minutes. Rinse. Use 2 times per week if necessary.

Glycine: An amino acid that works to minimise the risk of breakage
Provitamin B5: A humectant that helps to visibly smooth and hydrate the hair

Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Glycol Distearate, Parfum/Fragrance, Sodium Chloride, Panthenol, Sodium Benzoate, Citric Acid, Charcoal Powder, Glycine, Propanediol, Acid Violet 43, Trisodium Ethylenediamine Disuccinate, EDTA, Glyceryl Oleate, Polyglyceryl-10 Laurate, Polyquaternium-6, Malic Acid, Tetramethyl Acetyloctahydronaphthalenes, Linalool, Limonene, Hydroxycitronellal, Histidine, Vanillin, Linalyl Acetate, Coumarin, Oleic Acid, Squalane, Dehydroacetic Acid, Pentylene Glycol, Xanthan Gum, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Citrate, Sodium Xylenesulfonate.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.