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Gently cleanse hair without stripping its colour with PUREOLOGY Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy.
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Hydrate Shampoo is formulated with ZeroSulfate, a mild cleansing system that won’t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention.
Directions of use:
- Apply to wet hair and lather.
- Rinse.

Pureology Hydrate Colour Care Shampoo 250ml
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Sulfate Free
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Vegan
£16.50
Payment will be taken every month. months.
Sold out
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4 instalments of £4.12 with clearpay Learn more
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6 weekly payments from £2.75 with laybuy Learn more
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Gently cleanse hair without stripping its colour with PUREOLOGY Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy.
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Hydrate Shampoo is formulated with ZeroSulfate, a mild cleansing system that won’t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention.
Directions of use:
- Apply to wet hair and lather.
- Rinse.
Other customers bought:
-
Pureology Hydrate Shampoo (1000ml)
Save 30% + complimentary gift
Save 30% on selected Pureology. Discount has been applied to the RRP. Offer valid for a limited time only. Receive a complimentary Pureology Colour Fanatic Spray when you spend £35 on the brand. Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.Shop the offerRRP: £59.40£41.55
Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Love it
This shampoo is fab! Helps maintain the colour on my balayage hair and cleans it throughly. Really good price and arrived quickly
Smells lush
I really like this shampoo. A tiny bit goes a long way and gives a great lather. I love the smell as well.
Best shampoo
For my blonde hair this is the best shampoo I have used. It has helped my hair so much from bleaching it for so long. My hair feels like brand new
Very disappointed
I bought the pureology hydrate shampoo and conditioner set after already using the smooth perfection - they couldn’t be more different. This makes my hair soft and frizzy and also makes my scalp itch. I definitely won’t be buying this again. I really wish I’d stuck with the pureology smooth perfection instead.
REALLY LOVELY
A really lovely shampoo which worked well with my coloured curly hair. Will buy again!
Excellent option for coloured, dehydrated hair
I loved it from the 1st use! Only reason for not putting the 5-star review is the scent, which is minty (not one of my personal favorites).
Pureolgy shampoo
I really enjoyed using this product. The website is easy and safe to use
Great shampoo
Originally introduced to me by my hairdresser who uses the whole range in her salon, this CONCENTRTED shampoo, so you use just a small amount, is fantastic, lasts quite a while and leaves you hair smelling beautiful as well as maintaing depth of colour.
A shampoo that works
As soon as I used this shampoo I could feel and see the difference. My hair felt in better condition than it had for a long time. My friend commented on how shiny it was too. Just a note that my order came within a few days too!
Amazing
Love it! Seriously changed my hair. I used to use loads of oils and hair masks to make my hair have life but now I literally just have to wash my hair. I had a perm and it severely damaged my hair, this is the only product that has actually restored my hair quality!