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Gently cleanse hair without stripping its colour with PUREOLOGY Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy.

Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Hydrate Shampoo is formulated with ZeroSulfate, a mild cleansing system that won’t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention.

Directions of use:

  • Apply to wet hair and lather.
  • Rinse.
Brand:
Pureology
Range:
Hydrate
Size:
Another Size
Volume:
250ml

Pureology Hydrate Colour Care Shampoo 250ml

Free Delivery
4.72 Stars 141 Reviews
GBP 14.95

RRP: £19.95

£14.95

Save: £5.00

Item limited to max quantity of 5000

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Usually dispatched within 24 hours

Save 25% + Complimentary gift

Save 25% on selected Pureology plus receive a Pureology Hydrate Conditioner when you spend £35 on the brand . Discount has been applied to the RRP. Offer valid for a limited time only.
Shop the offer

Save 25% + Complimentary gift

Save 25% on selected Pureology plus receive a Pureology Hydrate Conditioner when you spend £35 on the brand . Discount has been applied to the RRP. Offer valid for a limited time only.
Shop the offer

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Gently cleanse hair without stripping its colour with PUREOLOGY Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy.

Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Hydrate Shampoo is formulated with ZeroSulfate, a mild cleansing system that won’t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention.

Directions of use:

  • Apply to wet hair and lather.
  • Rinse.
Brand:
Pureology
Range:
Hydrate
Size:
Another Size
Volume:
250ml

Frequently Bought Together

Other customers bought:

Pureology Hydrate Colour Care Conditioner 250ml

Pureology Hydrate Colour Care Conditioner 250ml

Save 25% + Complimentary gift

Save 25% on selected Pureology plus receive a Pureology Hydrate Conditioner when you spend £35 on the brand . Discount has been applied to the RRP. Offer valid for a limited time only.
Shop the offer
4.68 66
RRP: £23.10
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Pureology Hydrate Colour Care Shampoo Duo 250ml

Pureology Hydrate Colour Care Shampoo Duo 250ml

Save 25% + Complimentary gift

Save 25% on selected Pureology plus receive a Pureology Hydrate Conditioner when you spend £35 on the brand . Discount has been applied to the RRP. Offer valid for a limited time only.
Shop the offer
5.0 1
RRP: £37.00
£27.75
Pureology Hydrate Sheer Shampoo 250ml

Pureology Hydrate Sheer Shampoo 250ml

Save 25% + Complimentary gift

Save 25% on selected Pureology plus receive a Pureology Hydrate Conditioner when you spend £35 on the brand . Discount has been applied to the RRP. Offer valid for a limited time only.
Shop the offer
4.83 12
RRP: £19.95
£14.95
Pureology Strength Cure Colour Care Shampoo 250ml

Pureology Strength Cure Colour Care Shampoo 250ml

Save 25% + Complimentary gift

Save 25% on selected Pureology plus receive a Pureology Hydrate Conditioner when you spend £35 on the brand . Discount has been applied to the RRP. Offer valid for a limited time only.
Shop the offer
3.97 35
RRP: £19.95
£14.95

Customer Reviews

4.72
Stars

141 Reviews

5 Stars 118
4 Stars 12
3 Stars 7
2 Stars 2
1 Stars 2
See all reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

DELICIOUS

My order arrived in good time from LOOK FANTASTIC and Having used the PUREOLOGY HYDRATE COLOUR CARE SHAMPOO now for almost 2 weeks im very happy with it..... hair feels and looks great after shampooing....and the smell ................ WOW WOW WOW ...so good I could drink it. Very pleased - thank you LOOK FANTASTIC & PUREOLOGY - will be back!!

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Overload

I have ordered SO many bottles of this shampoo and conditioner, one would think I have a warehouse full of them somewhere! It is an absolutely amazing product, leaves blonde dyed hair vibrant, bouncy and super soft!! Was recommended this in Harrods when dying my hair, as its paragon free so ideal all round! Would say good to use for around a year or so and maybe change up after a while and then go back to it if need be! Great stuff.

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Dry my hair out

Love the mint smell in the shampoo but this shampoo dries my hair out. Read lots of lovely review about how it hydrates your hair but it has done nothing to my hair.

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Pure Hydration

Honestly blown away by this product! I have thick and unruly hair and this has not only nourished my hair but made it more manageable also. It doesn’t leave an oily residue either, even when teamed with the hair mask from the same range. Another bonus is that it lathers up amazingly, so no need to use copious amounts...an all round winner!

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LOVE IT

I have been using this shampoo for almost a year now. This is the first sulfate free shampoo that thoroughly cleanses my oily scalp. The shampoo does need to be used twice for me but I always double shampoo, by the second shampoo it lathers up nicely and my hair feels so clean! It doesn't leave my hair feeling striped like some shampoos can do and it is easy enough to comb through before applying masks etc. I have bleached blonde hair and was searching for a good shampoo for ages and this one works well for me.

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Fab!

I have extensions and this is the best shampoo to use, I won't use anything else. The conditioner is fab aswell very minty, leaves hair in great condition.

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Calming fragraance

Thrilled with this product. Delivers resilts with a wonderful fragrance.

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Very minty!

Very minty and quite overwhelming as you can feel it very cold on your hair when it’s on but over all good product and works well.

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Amaaaazing shampoo

Since last summer, despite always using shampoo for coloured hair since it needed colouring to hide grey, I have found my colour fading more quickly and to a larger extent, especially at the front. I read about the Pureology range on the lookfantastic website that my sister had used and recommended. Their hydrate shampoo lathers nicely and leaves my hair feeling soft, clean and loved! I am getting my hair re-coloured next week, so having just ordered it, I couldn't resist trying it out immediately rather than waiting until after my colour was 'fresh' again. I really liked it and would recommend it.. I am very excited to see whether once the colour is re-done, it will maintain and hopefully prolong the colour, which was my reason for trying the Pureology hydrate range. The only reason I haven't given the shampoo a 5* rating is because having read it had a gorgeous mint fragrance, I find the rosemary in it is the prevailing smell. Not overpoweringly, but I find once the absolutely gorgeous hydrate conditioner is used on the ends of my hair, which really does smell super-minty and good enough to eat, it instantly feels like silk. It's quite unbelievable. I would recommend both products and will definitely buy again. Thank you!

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Fabulous

Can honestly say one if the best shampoos I have used my hair is coloured and this stops any fading , my hair also has a tendency to be dry but not any more using this shampoo! Love it will be re purchasing

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