Anti-Ageing Skincare

Anytime from your twenties onwards, this is because when we reach our twenties, our natural collagen production and elastin begins to slow down, meaning our skin starts to lose its firmness and suppleness. You should also protect your skin from the sun as UV rays can accelerate the signs of ageing, this is why we recommend using an SPF for your face from an early age - you can never start too soon!

"Fine lines and wrinkles are a totally normal part of skin ageing. They appear as the earliest signs of skin ageing with most people seeing first signs of them in their 30s." British Beauty Council Expert Dr. Sharon Wong

"In my opinion, the best way to address healthy skin ageing is from a preventative standpoint. In your product regime, opt for a simple, strategic approach and above all make sure it's designed around your own unique set of skin concerns. Consistency is the most important thing, so it's better to use less products diligently." British Beauty Council Expert Melanie Grant

"Fine lines can be caused by dehydration, but most commonly develop as we age. From 30 onwards the rate at which our skin naturally produces collagen really starts to slow, and this is what gives the skin its structural integrity, lift, volume and youthful bounce." - Melanie Grant

"They are due to a gradual loss of collagen and elastin in the skin which happens naturally as we age but can be accelerated by sun exposure, stress, environmental pollution and lifestyle factors." - Dr. Sharon Wong

"I love to incorporate Retinol, or Vitamin A, into my own regime to keep my collagen stores in check. It's a widely researched and proven ingredient, ideal for those seeking to refine, brighten and densify their complexion. It does this by boosting cell metabolism, encouraging collagen production and repairing connective tissue. 
Though retinol can be a daunting concept for those who have finer or more sensitive skins, rosacea or for first time users, modern day iterations are a far cry from their traditional counterparts that often left the skin chapped, inflamed and reactive during the adjustment period." - Melanie Grant 

"From a skincare perspective sunscreen is the most effective way to slow the skin ageing process. Vitamin C as an antioxidant for the morning routine and retinols in the evening to build collagen are key actives to include into a regular skin care routine to help with fine lines and wrinkles." - Dr. Sharon Wong

"Retinoids remain a gold standard for boosting collagen and reducing fine lines, while peptides can support skin repair. Hydration is also key—well-moisturised skin always looks smoother and healthier." - Dr. Ifeoma Ejikeme