NARS Cosmetics: About the Brand

We are so excited to be launching one of the best makeup brands in the world: NARS Cosmetics. Known for their incredible pigmentation, signature matte black packaging and more than a few provocative names, we're filling you in on the history of the brand and the products you need to try.

Who are NARS?

The brand is the baby of François Nars. Originally from France, he studied makeup artistry at the Carita Make-up School in Paris before moving to New York to work.

It was after a decade of working with some of the leading names in the fashion world that he launched his own line of lipsticks in 1994. François' founding vision was makeup that encouraged individuality and self-expression, a vision that everyone fell in love with. After the lipsticks sold out and demand kept growing, the brand we now know as NARS was born.

Don't hold back. Be bold. It encourages others to do the same.  - François Nars

Now, the brand creates innovative, high-end makeup that explores different textures, tones and finishes, such as the dual-intensity eyeshadows, velvet matte lip pencils and the multiples, as well as the iconic lipsticks it first began with.

François' vision is still apparent throughout the brand, from the iconic minimalist packaging to the campaign images still shot by François himself. NARS is must-try for anyone who adores makeup.

The NARS Bestsellers

For just a taste of the brand, these are some of the best-loved and best-known NARS products.