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NARS Cosmetics: About the Brand

NARS Cosmetics: About the Brand
Make Up Specialist5 years ago
View Laura's profile

We are so excited to be launching one of the best makeup brands in the world: NARS Cosmetics. Known for their incredible pigmentation, signature matte black packaging and more than a few provocative names, we're filling you in on the history of the brand and the products you need to try.

Who are NARS?

The brand is the baby of François Nars. Originally from France, he studied makeup artistry at the Carita Make-up School in Paris before moving to New York to work.

It was after a decade of working with some of the leading names in the fashion world that he launched his own line of lipsticks in 1994. François' founding vision was makeup that encouraged individuality and self-expression, a vision that everyone fell in love with. After the lipsticks sold out and demand kept growing, the brand we now know as NARS was born.

Don't hold back. Be bold. It encourages others to do the same.  - François Nars

Now, the brand creates innovative, high-end makeup that explores different textures, tones and finishes, such as the dual-intensity eyeshadows, velvet matte lip pencils and the multiples, as well as the iconic lipsticks it first began with.

François' vision is still apparent throughout the brand, from the iconic minimalist packaging to the campaign images still shot by François himself. NARS is must-try for anyone who adores makeup.

The NARS Bestsellers

NARS Bestseller

For just a taste of the brand, these are some of the best-loved and best-known NARS products.

NARS Cosmetics Radiant Creamy Concealer (Various Shades)

Available in 10 different shades, this concealer does exactly what it promises and leaves your undereye area looking radiant. With medium to full coverage that stays crease free, this is one of the must-try NARS products.

NARS Cosmetics Velvet Matte Lip Pencil (Various Shades) - Cruella

Bold lip colours are a NARS signature and one of the most popular is the Velvet Matte Lip Pencil in Cruella. A true scarlet, it looks incredible on pretty much everyone and the matte finish is just gorgeous on the lips.

NARS Cosmetics Illuminator (Various Shades)

The NARS Illuminator in Copacabana might be the highlighter that started off the highlighter craze. With a liquid formula, it gives a beautiful wash of radiance over the skin that makes your skin look totally lit from within.

NARS Cosmetics Sheer Glow Foundation (Various Shades)

NARS are known for their great coverage foundations that somehow still help keep your skin looking natural and radiant. NARS Sheer Glow has become one of the go-to foundations for makeup artists and beauty bloggers across the industry, so if there is one to try out, this is it.

NARS Cosmetics Dual Intensity Eyeshadow: Limited Edition

These incredible eyeshadows are a great example of how NARS do things differently. Designed to be used dry for a wash of sheer colour or wet for intense pigmentation and shine, all of the shades can be layers and blended. Try them and experiment.

NARS Cosmetics Body Glow

The NARS Monoi Body Glow Oil is just incredible for giving your body a golden sheen. With their signature Monoi fragrance, it absorbs instantly into the skin, leaving a soft shimmer. The perfect pairing with your makeup look on a night out.

NARS Cosmetics Blush (Various Shades)

Nearly everyone has heard of NARS' bestselling blush, Orgasm, and not just for the name. A peachy blush infused with gold, it adds shape and definition to your cheeks at the same time as a luminous glow. If you haven't tried it already, you really should.

NARS Cosmetics Bronzing Powder (Various Shades)

NARS Laguna is one of the best known bronzer shades around. With a totally matte finish, it adds a natural bronze that works even with paler skintones, making it a total cult product.

NARS Cosmetics Highlighting Blush Powder - Albatross

This soft, shimmering highlighter is utterly beautiful. Silky soft and finely milled, it adds glow and radiance to any makeup look. It can be used on its own, layered over other products, on the face and over the body, making it a total beauty bag essential.

NARS Cosmetics The Multiple (Various Shades)

With their creamy stick formula, the NARS multiples are designed to be used on they eyes, cheeks, lips and body for beautiful colour and shimmer. They highlight, contour and define wherever you like, with a range of shades to work with every skin tone.

Make sure you read everything there is to know about NARS on Lookfantastic and discover why this is a brand to fall in love with.

Make Up Specialist
View Laura's profile
Major fan of scented candles, Make Up brushes and Highlighter. I’m always on the hunt for those Holy Grail products and my dressing table is covered in more beauty products than I like to admit. As an adopted Northerner originally from Brighton, I spend most my days wondering what all this rain is about. My hair isn’t grateful for the move. Currently loving: NIOD Photography Fluid