NARS - About the Brand

François Nars’ creative vision, which launched NARS Cosmetics with 12 iconic lipsticks in 1994, inspires self-expression and imaginative artistry through an unexpected, no-rules philosophy of beauty.As one of the most influential image-makers in the world, François signature boundary-pushing approach to makeup manifests from the palette to the product name to the campaign photograph itself – continuing to bring high-fashion, high-style and forward thinking to beauty. With every product, endless opportunities for self-expression. “Don’t hold back. Be bold. It encourages others to do the same.”


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