OUAI

OUAI Hair Oil

OUAI's Hair Oil uses a multi-tasking formula to fight against frizz & breakage, deliver heat protection & give a shiny, hydrated finish.

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Shop OUAI's hair & body care made with good-for-you ingredients for effortless routines.

OUAI Detox Shampoo

Give your strands a reset with OUAI's clarifying shampoo made with Apple Cider Vinegar & Keratin to deeply cleanse & strengthen all hair types.

OUAI Hair Oil

OUAI's Hair Oil uses a multi-tasking formula to fight against frizz & breakage, deliver heat protection & give a shiny, hydrated finish.

Shop All OUAI

Shop OUAI's hair & body care made with good-for-you ingredients for effortless routines.

OUAI (pronounced "way") was founded by celebrity stylist Jen Atkin to bring effortless routines for healthy hair & scalp. OUAI's shampoos, conditioners, styling products & treatments tackle a variety of hair types & concerns, from dryness & damage to frizz & thinning. Each OUAI product delivers visible, long-lasting results to leave your strands looking & feeling their best. With luxe body care & cult-favourite fragrances - it's more than just hair care, it's a OUAI of life.

OUAI BESTSELLERS

OUAI Detox Shampoo 300ml

4.75 Stars 229 Reviews
£28.00

OUAI Hair Oil 45ml

4.5 Stars 124 Reviews
£26.00

OUAI Leave In Conditioner 140ml

4.72 Stars 229 Reviews
£26.00

OUAI Hair Gloss 177ml

4.68 Stars 25 Reviews
£30.00

OUAI Scalp Serum 60ml

4.44 Stars 41 Reviews
£48.00

OUAI Wave Spray 145ml

4.46 Stars 28 Reviews
£26.00

OUAI Matte Pomade 50ml

4.39 Stars 82 Reviews
£20.00

OUAI Fine-Medium Hair Treatment Masque 236ml

4.78 Stars 50 Reviews
£34.00

OUAI Fine Hair Shampoo 300ml

4.26 Stars 72 Reviews
£28.00

LIVE LIFE YOUR OUAI


Founded by celebrity stylist Jen Atkin, OUAI is here to give you the confidence to win life your OUAI. 


OUAI (pronounced ("way") is a line of hair, body and fragrance products made for effortless routines and your OUAI of life. All OUAI products are cruelty-, paraben-, and sulphate-free, safe for colour-treated hair and packed with good-for-you ingredients. Not to mention, OUAI's products smell as good as they look with cult-favourite fragrances that will transport you to the cities they were inspired by around the world.


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FREQUENTLY ASKED QUESTIONS

OUAI

OUAI - pronounced "way" - is founder Jen Atkin's way of helping us say "yes" to effortless, nourished and strengthened hair. Count on OUAI haircare to nourish hair health and enhance your natural texture. With hair and body products made with good-for-you ingredients, OUAI is here to help you Live Life Your OUAI. No sulfates, no parabens - just the good stuff for good hair days. 

OUAI's body care and fragrances are inspired by travel and will transport you to the cities they are named after around the world.

Today, OUAI's comprehensive range of shampoos, conditioners, styling products & transformative treatments have amassed a devoted following, with standout offerings like the cult-favourite Detox Shampoo, Wave Spray, Matte Pomade and Leave-in Conditioner. By harnessing the power of clean, high-performance ingredients & innovative technologies, OUAI delivers long-lasting results that leaves hair looking & feeling its absolute best.