The Inspiration
Illamasqua is about self-expression. The name combines the words 'illusion' and 'masquerade' and this idea is central to everything the brand does.
Their core inspiration comes from theatre, specifically the 1920s Berlin theatre scene. Under pressure from Hollywood, the industry needed to innovate and new demands were being placed on makeup; it had to look incredible under lights, in person, close up and far away, and it had to last.
Inspired by those innovators who changed the beauty industry in the 1920s, the high performance, professional makeup from Illamasqua stands up to those same demands nearly a century later.
From the Art Deco inspired packaging to the evocative and playful campaigns, Illamasqua brings the magic of theatre to everything it does. With their products, makeup is exciting, transformational and personal.
