Free from toxins and other chemical nasties, Clean Beauty is a growing trend in the industry. Although there’s a focus on ingredients being natural and from organic sources, the main trait of Clean Beauty is that it is toxin-free; meaning there are no ingredients included that have been linked to harmful health effects.
Keep an eye out for labels that say “paraben, sulphate and phthalate” free, as these are considered the three biggest toxins in beauty products today.
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