Myth 1: You can't use dry shampoo on curly hair
FALSE: "Suitable for all hair types, the Living Proof PhD dry shampoo is formulated with curly hair-friendly ingredients and is kind to your scalp."ARUJ RECOMMENDS:
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Myth 2: Retinol must be used daily to see results
FALSE: "Applying retinol daily is the goal — however you can still reap the benefits by applying a pea-sized amount of retinol a few times a week."ARUJ RECOMMENDS:
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Myth 3: You can't use AHAs in the morning
FALSE: "Exfoliate your skin in the morning with an AHA to help remove dead skin cells and to help refine your skin texture for a radiant-looking complexion."ARUJ RECOMMENDS:
REN Clean Skincare Ready Steady Glow Daily AHA Tonic 250ml
Recommended Retail Price: £30.00Current price: £18.00
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Myth 4: All cleansers are created equal
FALSE: "Opt for a cleanser with a formula that suits your skin type. There are different cleansers available with ingredients to help clarify, hydrate and treat different skin concerns."ARUJ RECOMMENDS:
Kate Somerville Goat Milk Moisturising Cleanser 120ml
Recommended Retail Price: £41.00Current price: £28.70
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Myth 5: If I use SPF 50, I don't need to apply it as often
FALSE: "Re-apply SPF every two hours as SPF can break down during the day. A higher SPF doesn’t mean longer protection and can still become less effective."ARUJ RECOMMENDS:
Murad City Skin Age Defense Broad Spectrum SPF50 PA ++++ 50ml
Recommended Retail Price: £69.00Current price: £55.20
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