1. CLEANSE WISELY

“If you have dry, brittle hair look for shampoo formulas that are pH balanced as chemical services, water and heat styling can disrupt this balance and lead to hair feeling dry and unmanageable. Redken formulas are all pH balanced and intensely nourish strands from root to tip.” - Jimmy Green, Redken education manager

Redken All Soft Shampoo 300ml and Conditioner 300ml Hydrating Bundle to add Softness & Shine for Dry Hair

Recommended Retail Price: £49.00Current price: £39.20

2. CONDITION WITH CARE

"If you have colour-treated hair, it's super important to condition. From the moment hair is exposed to colour it changes, and the outer layer of the hair, called the cuticle, gets lifted and stressed. All Pureology shampoo & conditioners are formulated with a patented Anti-fade complex to help maintain colour vibrancy in between salon visits." Jimmy Green, Pureology education manager

Pureology Hydrate Shampoo and Conditioner Moisturising Bundle for Dry Hair, Sulphate Free for a Gentle Cleanse

£56.50

3. HEAT STYLE WITH PROTECTION

"Under the influence of heat, water evaporates from the hair, causing different levels of damage to the fibre – it is the protective outer surface of the hair, known as the cuticle that is the first to suffer the effects. The Elixir Ultime Hair Oil works as a primer, finisher or refresher, smoothing the appearance of split ends, while providing heat protection up to 230°C." - Chloe Swift, hair stylist & haircare expert at Kérastase

Kérastase Elixir Ultime L'Original Hair Oil 100ml

£49.45

4. HYDRATION IS ESSENTIAL

"Healthy hair when it has the correct moisture levels will have a natural protection and will feel supple and shiny. Packed with peptides and amino acids, the Absolut Repair Molecular leave-in mask will replenish lost moisture in your strands. The 230°C heat protection means extra protection, so the hair stays hydrated through styling." - Victoria Strain, education manager for L'Oreal Professional

L'Oréal Professionnel Serie Expert Leave-in Mask Absolute Repair Molecular 100ml

Recommended Retail Price: £32.50Current price: £27.63

5. TAILOR YOUR ROUTINE

"Haircare isn’t a one size fits all answer, so it’s really important to understand what your hair type is. For example, if you have fine hair and lack volume, you can use products like ghd Bodyguard to have a volumised but weightless finish, or if you have coarse dry hair, Sleek Talker can help transform hair for silky, smooth finish. Great on a variety of hair types, the ghd Chronos can be used to create an endless variety of styles that last all day, all while enhancing the shine on your hair." - Rosie Myles, lead educator at ghd

£299.00

Recommended Retail Price: £23.95Current price: £20.00

ghd Sleek Talker - Wet to Sleek Styling Oil 95ml

£35.00