What are they key ingredients in the range?

“Hyaluronic acid and avocado oil. Hyaluronic acid has amazing hydrating and plumping qualities, while the avocado oil replenishes moisture to dry hair and helps to prevent future moisture loss.”

Which hair type is it for?

“For all hair types that require moisture. The reason I love the range for my clients is because it softens, hydrates and preps the hair for styling.”

What are the benefits for hair?

“Food for Soft range will give 7x* more moisture for up to 72 hours** and it helps to prolong colour vibrancy while maintaining hair health between salon visits.”

*when using a system of Food for Soft shampoo, conditioner and oil, vs. non-conditioning shampoo. **consumer test

How should I use a hair oil?

“Before styling or as a pre-shampoo treatment. I recommend adding a droplet onto your brush and massaging in. Alternatively, if you have dry hair, I recommend applying it to your mid-lengths and ends before bed as a pre-shampoo treatment.”

How can I identify dry hair?

“Your hair will be lacking in shine, feel very brittle to touch, flyaways will be hard to tame and it will be much harder for your strands to hold a blow dry or curl.”