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  • Description

    Specially formulated for blonde, highlighted, bleached and grey hair, Joico Color Endure Violet Shampoo (300ml) helps to neutralise unwanted yellow or brassy tones with a high level of violet dye.

    As well as correcting the tone of your locks and enhancing vibrancy, this gentle shampoo effectively cleanses your hair of excess oil and impurities, leaving it completely revitalised. Your hair will be left looking brighter and feeling stronger, as well as being protected against environmental and physical damage.

    Directions of Use:

    • Apply to wet hair and massage into a lather.
    • Rinse thoroughly.
    • Follow with conditioner.
  • Product Details
    Brand:
    Joico
    Range:
    Color Endure
    Volume:
    300ml

Joico Colour Endure Violet Shampoo (300ml)

Free Delivery
22 Reviews
GBP 11.65

RRP: £13.70

£11.65

Save: £2.05

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  • Description

    Specially formulated for blonde, highlighted, bleached and grey hair, Joico Color Endure Violet Shampoo (300ml) helps to neutralise unwanted yellow or brassy tones with a high level of violet dye.

    As well as correcting the tone of your locks and enhancing vibrancy, this gentle shampoo effectively cleanses your hair of excess oil and impurities, leaving it completely revitalised. Your hair will be left looking brighter and feeling stronger, as well as being protected against environmental and physical damage.

    Directions of Use:

    • Apply to wet hair and massage into a lather.
    • Rinse thoroughly.
    • Follow with conditioner.
  • Product Details
    Brand:
    Joico
    Range:
    Color Endure
    Volume:
    300ml

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Customer Reviews

4.32

22 Reviews

5 16
4 2
3 1
2 1
1 2
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

LOVE IT

i love my hair whenever im using this. Worth buying and will buy again :)

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Best blonde shampoo

The cheapest I can find on line. Always delivery quick, the best blonde shampoo I've yet to try.

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Great product!

Lovely product, smells great and my hair feels in better condition already after using it 3 times!

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Meh

Well it's not sulphate free as claimed in the description. It dries my hair out quite a bit. The conditioner is alright but it definitely feels like it leaves some sort of residue in my hair which has it looking rather dull. It doesn't foam up easily so end up using more and because the colour is so strong it stains my nails every time I use it! It doesn't really have any particular smell to it either...think I'll go back to my regular shampoo and conditioner

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Not SLS free!

I have been looking for a good sulfate free violet/silverising shampoo, and I have seen so many recommend Joico Color Endure Violet as the best sulfate free shampoo for white/grey/silver hair. I did an internet search for «Joico Color Endure Violet sulfate-free shampoo» which led me to this site. In good faith I placed an order for the product. There are no ingredients list here, but I assumed this was the same product I’ve read reviews for elsewhere. Wrong! The second ingredient listed on the shampoo bottle is sodium laureth sulfate. What is worse, this product contains MI and MCI (methylisothiazolinone and methylchloroisothiazolinone), very harsh preservatives which can cause great harm (look it up) and has given me severe allergic reactions in the past. I am very upset to have spent money on a useless item. How could anyone know Joico is making two similar products, in the same packaging, using two entirely different formulas?

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Not for everyone

Tried having heard good things but my hair feels awful after using this. I've persevered following instructions but it makes no difference to the tone of my colour and my hair is heavy, lank, and greasy quickly after use. Switching back to my old shampoo.

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amazing!

love it! results after first wash. definitely helps with brassiness. dries your hair though so dont use it everyday. and leave it on for 5 mins max.

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Helped tone down my brassy highlights

Great shampoo to help with my recently highlighted hair. Has helped tone down the brassiness! Also love the fact that it is sulfate -free!

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Amazing

Bought a mini version of this from my hairdresser to see what it is like andy hair was a bit brassy from back blonde from brunette and after 2 washes my hair had toned down a lot and my looks so much better now. I couldn't reccomed this enough definitely will be purchasing again.

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Excellent!

Already seeing a difference having only used it a couple of times. I only use it once a week and will continue to do so to maintain my highlights. Really helps with brassiness and yellow/orange tones.

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