Within a week of starting to use this I noticed severe hair loss, that I never had before. Unfortunately I did not associate it with this shampoo so I kept using it. When I finally quit on the off chance the shampoo was the problem, within a week the extreme hair loss stopped. This is going in the bin!

It’s a nice shampoo not very purple though but leaves my hair feeling shiny and soft

Pleasant Shampoo, but did not have the effect I was hoping for compared to other purple shampoos. I didn't notice any brightening really.

This shampoo barely tones my hair and I've tried a few methods and to no avail. I wouldn't purchase this product again

Makes my feel good and a little goes a long way, gives my blond streaks a little lift inbetween visits to hairdressers.

I Find it has made my scalp very dry.

Exactly what you would expect from Philip Kingsly - lovely shampoo which does what it says - the only reason I didn't score 5 stars is that I would have preferred more of a purple colour - but it does work well

Second time purchased for the same friend as requested by her for a gift. Delighted on both occasions and will certainly do so again.