BIOEFFECT EGF Eye Serum is a potent anti-ageing eye treatment which addresses the signs of ageing and fatigue around the delicate eye area. The refreshing, gel-like serum effectively reduces the appearance of fine lines, wrinkles and puffiness, as well as significantly firming and brightening the skin’s appearance. Working to rebalancing the skin's moisture levels, it will revitalise and energise fragile skin around the eyes, revealing smoother, radiant, youthful-looking results.

We love that this rejuvenating eye serum is suitable for all skin types, especially mature skin and tired eyes. It is made with a plant-based replica of Epidermal Growth Factor (EGF), which is a naturally occurring human protein. This reduces the appearance of fine lines, wrinkles and puffiness in the skin of the delicate eye area. Formulated with Hyaluronic Acid and Icelandic Water, the moisture levels in the skin are rebalanced for a more radiant and firm appearance. It's also free from oil, parabens, all preservatives, fragrance and alcohol.

Founded by three geneticists, Icelandic skincare brand BIOEFFECT combines cutting-edge science and a radically new approach. BIOEFFECT rose from the discovery of a way to replicate EGF, a naturally occurring protein in our skin, from Barley. This chemical has immense benefits for the skin. Today, almost a third of the women in Iceland have used BIOEFFECT. The brand’s products only include the essentials, and use as few as 7 to 20 simple, natural ingredients that are tested and effective.

To apply BIOEFFECT EGF Eye Serum, use the roller applicator to apply to the skin under the eyelid and take care to avoid the eye itself. Use your ring finger, which has the lightest touch, to gently dab into the skin, starting near the bridge of your nose, and working outwards along the cheekbone. Combine with the eye serum with BIOEFFECT EGF Day Serum, and EGF Eye Mask Treatment as part of a complete rejuvenating skincare routine for best results.