It doesn't matter where you're heading, what you're doing, or how long you're going to be, you want your makeup to last. Not only that, you want it to look great. All. Day. Long.
Urban Decay are the experts behind every Urban Beauty. With high-quality formulations, daring colours and innovative edge, they are leading the way when it comes to looking as good 16 hours into your day (or night) as when you began.
How to be an Urban Beauty...in 4 easy steps...
These are our top picks for satisfying your long-wearing makeup fantasies. Trust us, they last all day, and all night...
Protect and Prime
The first step in any makeup application should always be your primer.
A lot of people tend to skip the step thinking it's not really that important, but without a primer, your makeup will just slip and slide.
Urban Decay's Urban Defense Primer has been formulated especially to prep your skin for perfect makeup application, whilst also shielding it from damaging UV rays and environmental aggressors.
The lightweight formulation of the gel texture glides into the skin and melts into the skin for a smooth and protected complexion and makeup canvas.
It's coming soon, so get ready to prep, prime and perfect.
Don't be fooled into thinking Urban Decay's All Nighter Liquid Foundation is solely for midnight purposes and scandalous outings. If you want a flawless, poreless and gorgeous complexion, this is the perfect face base.
It has a multi-tonal matte finish, which means that when you apply it, it doesn't look flat against the skin. Boasting an incredible 3 x the amount of pigment as the Naked Skin Liquid Makeup, it's great for covering up imperfections, blemishes and redness to leave you with a stunning canvas for the rest of your makeup.
The formula is also both waterproof and paraben-free, meaning if you get caught in the rain or a late night dip in the ocean, it has your back. Sorry, face.
Light it up
No Urban Beauty is complete without their highlight, and the Urban Decay Afterglow 8-Hour Powder Highlighter applies like a dream.
The finely milled powder blends into the skin for a gorgeous lit-from-within finish, and creates a glowing, strobed effect that makes your cheeks appear healthy, flushed and oh so romantic.
Ready Set Go
Whether you're staying up all night, or need your makeup to last all day long, you will definitely need Urban Decay's All Nighter Setting Spray.
The unique spritz keeps makeup locked in place for 16 hours, without any signs of fading, caking or melting. Hallelujah.
Free from oil and parabens, the mist is suitable for sensitive skin and contains patented Temperature Control Technology, which helps to keep your makeup heat-proof for when you get a little hot and bothered...