Unleash Your Inner Unicorn!

Lime Crime have a large collection of various semi-permanent hair dyes and colors for you to choose from ranging from Full Coverage shades to Tints. The Full Coverage line is best for bold, vibrant, bright, and longer lasting hair dyeing colour. 

About the brand

We do beauty differently at Lime Crime. As a cult-status, digital-first makeup and hair colour brand, we’re here to unleash what makes you unique. Founded by makeup visionary Doe Deere in 2008, our mission is to create products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every colour of the rainbow and escape from looking like everyone else. 

We’re known for creating colourful trends and innovations that have taken the industry by storm, from our famed Velvetines, one of the first liquid matte lipsticks, to our best-selling Venus palettes which started the reddish grunge rage, to the sparkle of Diamond Crushers to our award-winning Unicorn Hair Colour. 

Certified vegan and cruelty-free brand by both PETA and Leaping Bunny, our makeup and all of its globally-sourced ingredients are never tested on animals. After all, we are the makeup for unicorns.

Lime Crime

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Bright, bold and beautiful, Lime Crime pride themselves on taking a different approach to beauty and embracing individuality. Designed for self-expression, their colourful cosmetics including creamy matte-lipsticks to stunning, highly-pigmented palettes, allow you to be the artist. 100% Vegan and cruelty free; the makeup brand for unicorns.
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