Maison Margiela is a French fashion House, founded in Paris in 1988 by Belgian designer Martin Margiela. Both masculine and feminine, often fusing the two genders, the House takes a cerebral approach to deconstructing, reinventing, and redefining men’s and womenswear silhouettes.
Maison Margiela holds the Official ‘Haute Couture’ appellation from the Federation Française de la Haute Couture for its collection entitled ‘Artisanal’, created by British couturier John Galliano, former House’s Creative Director from 2014 to 2024.
In 1994, Maison Margiela created ‘Replica’, a collection of clothing and accessories inspired by garments collected from around the world and chosen for the universality and timelessness of their style and history. Each garment is reproduced identically and is marked with a plain white label indicating its provenance, period, and style description.
Inspired by this iconic collection, since 2012 the ‘Replica’ fragrances capture memories that we all share. Every scent instantly evokes images, impressions, and positive emotions that echo the collective unconscious as well as our own personal history.
