Skip to main content

Discover the trending beauty products of 2023 that are 100% worth the hype

Discover the trending beauty products of 2023 that are 100% worth the hype
Mima Davenport
Beauty Writer2 months ago
View Mima Davenport's profile

From master makeup setters to hair tool innovations, 2023 was a big year for trending products. Many beauty icons in-the-making catapulted to fame across the likes of TikTok, Instagram and more, celebrated for next-level, ground-breaking formulas that we just couldn’t wait to get our hands on – and neither could you! 

To celebrate a year of unmissable beauty launches and viral product sensations, we’re looking back on our favourite trending formulas from the last 12 months, shining a spotlight on the ones that truly deserve pride of place in your current collection... 

LANEIGE Lip Sleeping Mask - Berry (Original) 

This ultra-nourishing formula took the world by storm in 2023, encouraging soft, sumptuous-feeling lips overnight. Enriched with a berry mix complex and quenching hyaluronic acid, the lip mask delivers instanthydration, locking in active ingredients while offering antioxidant protectionfor an intensely moisturised, healthy-looking pout. 

Kitsch Satin Heatless Curling Set 

Say goodbye to heat damage and hello to luscious-looking curls. With the help of the Kitsch Heatless Curling Set, hair can appear smoother and bouncier. The satin curling rod helps to minimise the risk of breakage while holding an effortless wave – simply wrap hair around the rod and hold in place with the scrunchie either overnight or throughout the day to reveal soft, voluminous results. 

The Ordinary Glycolic Acid 7% Toning Solution 

Glycolic Acid has been the skincare buzzword of 2023, an ingredientwhich works to gently exfoliate the top layer of your skin, helping to remove dead skin cells and build-up. The Ordinary Toning Solution helps to smoothen and brighten the complexion, infused with Tasmanian pepperberry, aloe vera and ginseng root for skin-soothing and radiance-promoting benefits. Not only this, but the product was also famed by TikToker @calistatee who started to use the glycolic acid solution for her cracked elbows, flaky scalp, and even in place of her usualdeodorant! That’s a multi-purpose must-have, in our book. 

Beauty Works AERIS Multi-Styler 

Hot air multi-stylers have been on everyone’s radar this year, with many wanting to achieve a salon-worthy blowout from the comfort of their own home. This 6-in-1 Multi-Styler, suitable for all hair types, textures and lengths, works to dry and style your strands, supported by ionic technology for a smooth, silky finish. So, whether you are hoping for a ‘90s-inspired blowout or a sleek ‘00s look, this easy-to-use tool can help you achieve your desired finish. 

Trigwell Cosmetics Mini Powder Puffs 

Trigwell’sPowder Puffs did the roundson Tiktok this year, and it isn’t hard to see why.Crafted from velvety microfibres, the applicators work to press setting and finishing powder in place, getting into those ‘hard-to-reach' areas such as around the nose, under eyes and facial contours. Trigwell’s powder puffs help to create a smooth, airbrushed effect for a flawless base every time. 

Color WOW Dream Coat Supernatural Spray 

Arriving with Chris Appleton’s stamp of approval, the Color WOW Dream Coat Spray encourages sleek, smooth, ultra-shiny styles. The anti-humidity, heat-activated formula helps create a waterproof seal over the locks, repelling moisture and minimising the appearance of fly-aways for up to 72 hours of glossy, frizz-free perfection. 

Revolution Bright Light Face Glow 

Thanks to celebs such as Hailey Bieber rocking the ‘no makeup-makeup look’, many of us are looking to hop onto the ‘skinimalism’ trend. Revolution's multi-purpose skin tint helps add a natural-looking glow to the complexion, infused with glycerine for skin nourishment, leaving the face with a lit-from-within luminosity for less! 

Drunk Elephant B-Goldi Bright Drops 

Drunk Elephant has become even more popular this year, with searches for the brand racking up a staggering 4.2 billion views on TikTok. Drunk Elephant is home to the iconic  D-Bronz™i Anti-Pollution Sunshine Drops, Protini Polypeptide Cream and MORE. The B-Goldi Bright Drops are one of the brand’s latest launches – the multi-purpose drops help to make the skin look visibly brighter and more radiant, while nourishing and hydrating your face and body. Infused with niacinamide and mulberry leaf extract, the formula helps hide the look of dark spots and discolouration, leaving the skin with a subtle, flawless glow. 

Clinique Almost Lipstick - Black Honey 

This TikTok-trending lipstick became a social media phenomenon, delivering a sheer glossy finish to the lips that works with the natural colour of your lips to create a customised shade that complementseveryskintone.Theformula gives intense moisture and nourishment, and can be worn alone, underneath or on top of other lip colours.

Looking for a new shade? Try the NEW Pink Honey, the latest edition to Clinique’s Almost Lipstick line-up. 

Mima Davenport
Beauty Writer
View Mima Davenport's profile
I've always been someone who has been fascinated by makeup and beauty. How it can liberate and empower individuals to express themselves and allow people, me included, to feel more confident. Growing up in a female household who are all beauty oriented has allowed me to experiment with makeup from a young age. My absolute go-to makeup look is a glowy, natural look and I've recently started doing faux freckles- to feel sun-kissed even in the British climate. Cream contour, blush, and highlight are my makeup bag must-haves- with makeup revolution bright light highlighter being my absolute favourite. When it comes to skincare, I have never been someone to have a full routine. I like to keep it simple with a light moisturiser and of course, my Bondi Sands tinted SPF.