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Everything you need to know about the Maybelline Virtual Loft

Everything you need to know about the Maybelline Virtual Loft
Penny Lafferty
Writer and expert11 months ago
View Penny Lafferty's profile

It’s official – the future of beauty is here, and we, for one, couldn’t be happier to host such a step forward for the industry. Maybelline is launching the Virtual Loft, an immersive beauty experience where customers can browse, shop, and try-on their favourite products, without having to leave the house! 

The Maybelline Virtual Loft is powered by Obsess, the leading experiential e-commerce platform enabling global beauty companies to create fully branded, immersive virtual stores that drive brand awareness, customer engagement and loyalty. 

Amongst the perks at the Virtual Loft, you’ll find all your Maybelline must-haves in one place, as well as exclusive try-on stations (coming soon!) and beauty quizzes. Can’t wait to see what’s inside? Let us break it down for you right here… 

What’s inside the Maybelline Virtual Loft?

The Main Room

From TikTok-trending products to interactive quizzes, the Main Room truly has it all! Browse the must-have Sky High Mascara or discover next-gen arches with the Tattoo Brow Lift Stick. The Main Room is home to all your beauty staples, allowing you to immerse yourself in each product to explore whether it’s the right one for you. 

When you’re done shopping all things makeup by Maybelline, make sure to take the brand’s custom quiz. Answer all 8 questions correctly and be in with the chance to win an exclusive invitation to Maybelline’s sampling community, PLUS get the lowdown on the latest Maybelline launches before anyone else!

The Gym 

For makeup that plays hard but work even harder, head to The Gym. Home to durable, long-wear products that resist sweat and odour, it’s time to push your limits with hardworking beauty that stays in place for longer – like the Super Stay Matte Ink Liquid Lipstick and Super Stay Foundation!

The Shade Studio 

We’re all prone to a little shade from time to time – so why not head down to Maybelline’s Shade Studio. Explore your favourite products and shop a whole spectrum of shades across all your Maybelline icons. A masterpiece in the making, the brand are also preparing to launch the ultimate try-on station, where you can use your phone camera to sample every lip and foundation look to see which hue suits you best!

How to use the shade studio:

  1. Enter the ‘Shade Studio’ and click the ‘Virtual Try-On Station’ billboard 
  2. Choose from one of three options: 
    • Snap a selfie in real time 
    • Upload an existing photo 
    • Select a model image that mirrors you the most 
  3. Find the perfect hue to suit your style by trying on every shade – without leaving your house! 

Sound up your street? Visit Maybelline Virtual Loft here! 

Penny Lafferty
Writer and expert
View Penny Lafferty's profile