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Pixi: A British Beauty Giant

Pixi: A British Beauty Giant
Writer and expert6 years ago
View Laura's profile

As part of our Best of British celebration this month, we're showcasing some of the incredible British beauty brands that we love and we know you will too. Today, we're introducing you to Pixi and talking about how the brand began, what they are all about and which products you have to try.

Who are Pixi?

Created by Petra Strand, Pixi is a skincare and makeup brand that is known for their authentic philosophy.

After years of working as a professional makeup artist, Petra believes that makeup should be simple, playful and good for your skin and she developed her range to be just that.

To provide real women with real beauty in a real world - Pixi's Mission

With every product infused with skin-boosting vitamins and minerals, everything is designed to enhance and support your natural beauty. No covering up, no heavy formulas; just gorgeous glowing skin.

Pixi Carnaby Street Store

The brand started with their flagship store on Carnaby Street in London in 1999. The makeup flew off the shelves and when Petra launched her skincare range, the Pixi Skintreats, those followed suit.

Because life’s too short for makeup that doesn’t make you radiant AND treat your skin - Petra Strand

Many of her bestsellers had waiting lists, with people making pilgrimages to the store in order to try to get their hands on the products.

Now that Pixi is online and available at Lookfantastic, you are able to get your hands on the gorgeous products around the world; no trip to London required!

The Pixi Bestsellers

If you're looking to try some Pixi products but aren't quite sure where to start, look no further. These are some of the best loved skincare and makeup pieces that you need to try for yourself:

  • 1.Pixi Glow Tonic

    Pixi Glow Tonic
    4.69 Stars 459 Reviews
    This is the product that almost everyone has heard of and was responsible for many of the queues at the flagship store! This liquid magic contains 5% Glycolic Acid as well as energising Ginseng, hydrating Fructose and Soothing Aloe Vera. It helps to exfoliate the skin for a brighter, clearer and smoother complexion. It also helps tone and tighten as well as calming the skin. Totally alcohol-free, it is the perfect glow booster. To use it, just soak a cotton pad and sweep over the face, morning and evening. When glowing skin is that simple, it is no surprise that it has so many devoted fans!
  • 2.Pixi H20 Skin Tint

    Pixi H20 Skin Tint
    4.69 Stars 13 Reviews
    All of the Pixi foundations and tinted moisturisers blend skin soothing ingredients with complexion balancing powers and the H20 Skintint does just that. With a tinted gel formula, it feels cooling and hydrating on the skin. It gives light coverage that evens the skin tone for a fresh-faced finish that looks naturally flawless. It is also packed with botanical ingredients like Green Tea and Rose, to help nourish and protect the skin as you wear it. For best results, apply and blend from the centre of the face outwards. You can also build up the coverage by dabbing and pressing the tint onto the skin.
  • 3.PIXI Endless Silky Eye Pen 1.2g (Various Shades)

    PIXI Endless Silky Eye Pen 1.2g (Various Shades)
    4.33 Stars 43 Reviews
    Like a liquid liner in a pencil format, this is an incredibly rich and pigmented eyeliner that everyone falls in love with. It is enriched with Vitamin E, allowing it to glide on flawlessly onto the lids. Once on, it sets within a few seconds and is then waterproof and smudge-proof. The shades are gorgeous, with jewel-inspired tones that look beautiful. From inky blacks to softly illuminating champagnes, there is a colour for every occasion. If you are looking for an eye liner with staying power that won't irritate your eyes, this is the one to try.
  • 4.PIXI Nourishing Sleep Mask

    PIXI Nourishing Sleep Mask
    4 Stars 1 Reviews
    Nighttime is when your skin restores and repairs itself, so overnight treatments are the ideal way to help boost those processes for soft, hydrated and healthy skin. The Nourishing Sleep Mask is designed to be applied onto cleansed, toned and moisturised skin before bed, ready for you to rinse off in the morning. You only need a thin layer and thanks to the Hyaluronic Acid, Arginine and natural plant extracts, using it around 3 times a week will leave your skin hydrated and nourished. We also love this when we travel - it is perfect for wearing during longs flights so you land with skin that feels fresh and hydrated.
  • 5.PIXI Tinted Brilliance Balm

    PIXI Tinted Brilliance Balm
    4.67 Stars 3 Reviews
    It is no surprise that the Tinted Brilliance Balm is a favourite. The formula feels like a balm, but works as a lip stain for a gorgeous flush of colour that hydrates. The stain actually reacts to your own pH, so whichever shade you go for, it customises to your skin. With a silky, sheer texture, you can build up the colour for a custom finish too. The chubby crayon shape makes it so easy to apply and it doesn't need sharpening; just twist it up. With Shea Butter, Jojoba Oil and Vitamin E, your lips will love this. It can also be used on the cheeks. Just draw a cross onto the apples of cheeks and blend for a dewy, fresh finish.
  • 6.PIXI Hydrating Milky Mist 80ml

    PIXI Hydrating Milky Mist 80ml
    4.78 Stars 67 Reviews
    We adore facial mists for their hydrating and refreshing properties and the Hydrating Milky Mist is a saviour for dry skin. Beauty blogger Vivivanna Does Makeup swears by this on her desk as an instant skin booster when she needs it. It contains a blend of Hyaluronic Acid, Black Oat, Vitamin A and Linoleic Acid. This means it helps to plump and rejuvenate the skin. It makes a great first layer of hydration under your moisturisers as part of your skincare regime but it also works before makeup or as a hydration boost during the day.
  • 7.Pixi Correction Concentrate

    Pixi Correction Concentrate
    4.41 Stars 32 Reviews
    One of Petra's everyday essentials, the Correction Concentrate works to counteract darkness for undereyes that look fresh and bright. With powerful pigmentation, the peachy cream blends into the skin and colour corrects any dark shadows, without creasing or caking. It doesn't just cover but also helps with skin function; it uses Rose Hip Extract along with brightening and protecting vitamins, to help boost the regeneration of skin cells. To use it, just dab onto the under eye area from the inner eye and blend by tapping with your fingertips. You can even use it over the lids to even out all the colour for a seamless base. What more could you want?

There are too many beautiful Pixi products to talk about, from silky eyeshadows to nourishing skin serums. If you want to find out more, you can browse the range on Lookfantastic today and find out everything you can try.

Writer and expert
View Laura's profile
Major fan of scented candles, Make Up brushes and Highlighter. I’m always on the hunt for those Holy Grail products and my dressing table is covered in more beauty products than I like to admit. As an adopted Northerner originally from Brighton, I spend most my days wondering what all this rain is about. My hair isn’t grateful for the move. Currently loving: NIOD Photography Fluid