Skip to main content

The best vegan beauty brands

The best vegan beauty brands
Tara Stevenson-Smith
Writer and expert1 year ago
View Tara Stevenson-Smith's profile

Last Updated 12/01/2024

Embrace your natural beauty this Veganuary. The vegan beauty space is more impactful than ever, and we know that vegan products are a mindful, responsible way to help look after our planet, which means many of us are switching out our products to more animal-friendly, eco-conscious options.

If you're looking to shape up your beauty stash this Veganuary, the search stops here. With compassionate beauty for all, our round-up of the best vegan beauty brands awaits…


Umberto Giannini 

Umberto Giannini’s core belief has always been that no animal should be harmed in the name of beauty. Inside every bottle you’ll find a vegan, cruelty-free certified B corp-formula that is 100% naturally sourced. With award-winning salons & haircare since 1988 and mindfully made in the UK, the brand celebrates natural, curly hair with products that promise to elevate your regime. We recommend the Curl Jelly Scrunching Jelly, which is perfect for taming even the most rebellious of flyaway curls – and at a purse-friendly price!


Rahua’s brand mission is to protect the Amazon rainforest whilst honouring the beauty of people and the planet. At the heart of each plant-powered product is Rahua oil, a handmade ingredient sourced from the rare Rahua seed for healthy, lustrous hair. By purchasing one bottle of Rahua, one acre of the Amazon rainforest will be preserved annually so you can shop in a sustainable way.

We Are Paradoxx 

For clean and responsible haircare, WE ARE PARADOXX are the one to watch. The vegan and cruelty-free formulas hold environmental and social responsibility at their core. Recognising the impact of plastic pollution on the environment, all products are sustainably housed in aluminium packaging, making the brand a friend to both your hair and planet. The products are some of the kindest to your scalp and body around as they are up to 100% natural with no sulphates, parabens or toxins of any kind.


Since 2014, Olaplex have become much-loved throughout the beauty community due to the use of their patented technology that completely transforms out tresses. Whether you have dyed hair or simply suffer with breakage, the active ingredients help to restore broken bonds for sleeker, healthier-looking hair. Try their best-selling No.3 Hair Pefectoror the Olaplex No.0 Intensive Bond Building Treatment to achieve salon-worthy results from the comfort of your own home.


Both completely vegan and housed in packaging that is 100% recyclable, WeDo is leading the way in sustainable haircare. Created in collaboration with hairdressers, the brand uses the best and simplest formulations that create maximum results for healthier and shinier looking locks. From Shampoo Bars to Leave-In Conditioners, the brand make vegan haircare accessible for all hair types from fine strands to thick curls.


Pureology are known for professional colour care without compromise. Made in California, the vegan brand create high-performance formulas that look after both your hair and planet. Decadent textures and fragrances take the user on a sensorial journey, leaving locks clean, fresh and full of life. What’s more, you’re safe in the knowledge that Pureology use zero animal products or by-products in their formulas.


Crafted exclusively for curls, Curlsmith is the unique hair brand that helps to support your natural tresses. Developed by scientist, the vegan formulations are gentle and nourishing, acting almost as food for your curls. Embrace and love your curly hair with essential haircare products that hydrate, quench and strengthen.


KVD Beauty

Redefining the vegan cosmetic scope in 2016, KVD Beauty is the brand that believes in fearless self-expression, while still being world-conscious. The brand offer a selection of tattoo artist-inspired makeup products which are certified as 100% vegan and cruelty-free, celebrating individuals through artistic self-expression and creativity. Offering award-winning, full-coverage foundations, such as the TikTok-trending Good Apple Skin Perfecting Foundation Balm, plus eyeliners, KVD is known for ultra-pigmented, high-performance formulas to last you all day!

Lime Crime

Lime Crime do beauty differently and are best known for breaking barriers within the industry. Founded by makeup visionary Doe Deere in 2008, their mission is to create products and experiences that transport customers to a magical world where they can express themselves unapologetically, experiment with every colour of the rainbow and escape from the norm. If you’re looking to revamp your lip collection try their Soft Touch Lipstick which offers a comfortable coat of colour. Add depth into your usual makeup look with the Freckle Pen no matter the weather for a Sunkissed base.

INIKA Organic

Australian-born INIKA Organic utilise only the finest botanicals and pure minerals. 100% natural, vegan formulas boast the next generation of beauty standards, meaning the brand is just as mindful of the ingredients they leave out as the ones they put in. Free from synthetic preservatives and synthetic fragrance, INIKA create conscious cosmetics you’ll feel good about wearing.

Barry M

Discover eye-catching cosmetics with Barry M, home to affordable, high-performance formulas that span every shade on the colour wheel. Barry M is recognised for its 100% vegan line-up, from eyeshadows and lipsticks to nail polishes, meaning you can kit yourself out from top-to-toe with guilt-free beauty.


BYBI Beauty

Searching for mindful, eco-friendly skincare? Discover BYBI Beauty, a brand that promotes skin-positivity alongside 100% vegan formulas. BYBI prides itself on low-carbon production methods, creating products that are kind to both skin and planet. Not only does the colourful packaging look aesthetically-pleasing on any skincare shelf, it’s also made from sugar cane, recyclable glass or grasspaper. That means less-to-landfill in the material’s afterlife.


For high quality skincare without the hassle, look no further than Faace. Think prescriptive without all the faff! This versatile brand has the answer to all your skincare dilemmas! Packaged in Insta-worthy tubes, their products are designed to revitalise and rejuvenate lacklustre skin without breaking the bank. To top it off, all products are 100% vegan, organic and naturally derived and never tested on animals.


Meet UpCircle, the pioneering beauty brand that repurposes by-products of the industry that would otherwise go to waste. Upcycled ingredients are at the heart of the brand’s identity – their formulas feature used coffee grounds, apricot stones and argan shells, re-imagined as brand new, vegan products. Sending a strong message about the future of sustainable skincare, UpCircle even use 100% recyclable packaging.


Biossance works to build a sustainable brand with innovative ingredients and using gentler production practices. An EWG-verified brand and partnered with Oceana, each product is vegan and free from parabens for a guilt-free shopping experience. Our skin gets drier as we age due to our body producing less natural hydration which can lead to the appearance of dull-looking skin. The fix? Try the Biossance 100% Squalane Omega repair cream which has sugarcane derived squalane to mimic natural hydration molecules, leaving your skin looking smooth, healthy and hydrated!


As a Climate Neutral Certified brand, Versed is committed to reducing waste and lightening their carbon footprint through manufacturing with post-consumer recycled materials, using biodegradable formulas and reducing their greenhouse gas emissions. Whatever your skin worry, whether it be breakout prone, dull or dry there is a product for you.

Pai Skincare

Born from the founder’s need for effective skincare she could trust, Pai are proud to be independently certified by COSMOS (Soil Association), Cruelty-Free International and The Vegan Society. The brand marries organic ingredients with strong ethical values to create a mindful skincare line for all to enjoy.


Lumene is anotherbrand taking over the vegan skincare scene. Taking a Nordic approach to wellbeing and beauty, the brands inspiration comes from the regions unique blend of resilience, mindfulness and harmony with nature is deeply rooted in everyday life. Despite the harsh climates of the northern longitudes, Lumene products help skin to appear fresh, radiant and healthy-looking. We recommend their Nordic-C [VALO] Arctic Berry Oil-Cocktailthat leaves your complexion glowing with a new lease of life.


Isle of Paradise

Founded by celebrity tanning expert and body posi guru Jules von Hep, Isle of Paradise takes a fresh, colourful approach to tanning. Revolutionary products deliver your most authentic, natural looking tan with added benefits from skin loving, colour-correcting ingredients. Each shade is formulated with a unique complex to brighten, minimise the look of redness and even out all skin tones to give you the best glow ever! If you’re looking for an all-over face glow mix their face Self-Tanning Drops with your moisturiser to wake up beautifully bronzed.


Both vegan and cruelty-free, Nailberry polishes and nail treatments beautify and transform your hands in minutes. Designed specifically to improve nail health and protect your nails, the L'Oxygéné range coats your nails in beautiful high-shine colour while also acting as a treatment for a healthier manicure. Available in a selection of stunning shades, you’ll be spoilt for choice!


Discover luxury vegan skincare with Aesop. Established in 1987, the brand is brimming with decades of expertise. Each product is formulated with the finest quality ingredients, created with meticulous attention to detail. Skin-loving, plant-based blends are designed to delight mind and body – plus, they are as beautiful to apply as they are to display in your bathroom.

Beauty Accessories: 


Prioritise self-care and personal wellbeing with beauty and self-care products from Ecotools. The vegan-friendly, cruelty-free brand ranges from exceptional makeup brushes and blenders to popular crystal face rollers, bath brushes and accessories. There is something for everyone! All products are made from recyclable materials, renewable bamboo and environmentally friendly manufacturing processes so you can shop sustainably.

Spectrum Collections

Make the switch to vegan makeup brushes with Spectrum Collections’ versatile, cruelty-free tools and applicators. Registered with both PETA and The Vegan Society, the brushes feature 100% synthetic bristles that never compromise on performance. Spectrum Collections brushes are made for longevity and experimentation at a premium quality standard.


Floral Street  

Powered by flowers and inspired by London, Floral Street’s products are all vegan and cruelty-free. With clean ingredients traceable from seed to scent, these luxurious fragrances are housed in recyclable, reusable or biodegradable packaging. In partnership with the World Land Trust, Floral Street are carbon balanced and work to help protect critically endangered forests. Check out the Sunflower Pop Eau de Parfum for a Van Gogh-inspired, fresh, citrus scent.

Bon Parfumeur

Bon Parfumeur is the sustainable, artistic perfumery with 100% vegan fragrance blends. Respectful of French heritage, the gender-neutral brand was founded by Ludovic Bonneton, who sought to give traditional perfumes a contemporary edge. From the addictively sweet 202 Watermelon Redcurrant Jasmine Eau de Parfum to the sensually rich 302 Amber Iris Sandalwood Eau de Parfum, set your fragrance world aglow with unique perfumes and candles.

Shop all vegan beauty products at LOOKFANTASTIC.

Tara Stevenson-Smith
Writer and expert
View Tara Stevenson-Smith's profile
Ever since I was a little girl, I have been interested in all things beauty as I used to watch my mum do her makeup and hair all the time and then I would try and use her products! I now love finding the best beauty buys out there and then recommending them to my friends and family to find out there experience with using them. To me the beauty industry has no limits, you can use different products or even just one product to create a variety of looks and through using different tools it can be made into an experience tailored to you. For me, perfecting my base is my fave thing to do and play around with, as I like it to last me all day whilst still looking flawless! So a handful of high quality products that I can rely on to achieve my natural yet airbrushed effect daily look is an essential as it gives me the confidence to be bold. As I am always trying and testing out new foundations, concealers, powders, primers and setting sprays I feel like I have a handle on the best makeup products out there. I am an advocate in using products that make you feel FANTASTIC as well as LOOKING FANTASTIC! I am currently loving the NARS Afterglow Lip Balm in the shade 'Orgasm' as it adds the perfect sheen of colour onto my lips whilst also moisturising them!