ABOUT THE BRAND
Much like the skin, we believe that what you put on your hair and scalp is important. Harsh and harmful ingredients found in many conventional haircare products can disrupt the natural harmony and balance of our scalp.
Flora is the Latin word for plant life. We create plant powered haircare products to nourish, hydrate, soothe and protect all curl types. Formulated to deliver amazing results without the use of harsh chemicals, and with clean and potent, plant derived ingredients.
We combine nature's most hydrating botanical ingredients such as Aloe, Honey, Rose water, Pro Vitamin B, Jasmine and Siberian Ginseng to create high quality recipes for textured hair.
Say goodbye to complicated routines and labels, and hello to curl care that is designed to respond to the daily needs of your curls. Wanting healthier curls shouldn't have to mean compromising on your wellbeing. We use 100% natural fragrances and colours derived directly from plants. Compared to the norm, our haircare is free from synthetic fragrances.
"We don’t go natural. We return natural. Natural is where it began."
"Flora and Curl is a brand that has a playful take on looking after curly hair. The brand has been helping women and men celebrate their curls since 2017. Founded by Rose Ovensehi, the brand offers more natural solutions for bouncy hair and gives an alternative to harmful products formulated with chemicals such as phthalates. For the brand, natural really is the word – it promotes both natural curls and natural, minimalistic formulas so that hair can shine without being weighed down by clunky blends.
With the Sweet Hibiscus Curl Defining Gel, defining curls is simple. Clean, heavenly blends are made from concoctions of pure marshmallow root, rice protein, sweet almond, and botanicals such as rosemary for a drop of aromatherapy and self-care. From root to tip hair is rejuvenated and intensely moisturised in a way that means tangles slide away for a picture-perfect finish. Use it with the Sweet Hibiscus Curl Activating Lotion to target limp hair for an effortless finish.
At LOOKFANTASTIC we’re proud to be official stockists of the Flora and Curl brand."