IT Cosmetics cc+ cream
IT Cosmetics cc cream
IT Cosmetics cc+ cream
IT Cosmetics cc cream
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ABOUT THE BRAND

After struggling to find a beauty solution that worked for her, former US TV presenter Jamie Kern Lima decided to take matters into her own hands. Jamie created a range of innovate products designed to solve everyday beauty concerns. IT Cosmetics has becoming a leading beauty brand providing skin-loving products that deliver real results

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IT Cosmetics

"Former award-winning TV news anchor Jamie Kern Lima left her day job in pursuit of creating what we know today as the IT Cosmetics brand. After suffering from sensitive skin, she was sick of putting her faith in products on the market that only angered her complexion. Combine this with her sparse brows and a gap in the market for a product that effectively filled them, Jamie decided that she’d bridge the two concerns and create her own brand.

Whilst developing her IT Cosmetics line, Jamie turned to the expertise of plastic surgeons and dermatologists alike to explore other beauty concerns for women, and which ingredients would best solve these. This research culminated in 2008, when Jamie launched IT Cosmetics’ first product: The Bye Bye Under Eye Anti-Ageing Concealer. In 2021, this is a huge hit with fans and comes in a huge range of diverse shades.

After fame on QVC in 2010, winning the WWD Beauty Inc Prestige Brand of the Year Award in 2015, the brand continues to be loved by women worldwide.

At LOOKFANTASTIC we’re official UK stockists of the IT Cosmetics brand."