The Ordinary Serums
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An essential step in your skincare regime, serums deliver high concentrations of active ingredients, nutrients and vitamins, absorbing into the skin quickly to offer optimal benefits.
The Ordinary offer a selection of serums, enriched with active ingredients, to target a range of skincare concerns. From hydrating hyaluronic acid serums, to balancing niacinamide, brightening vitamin C and resurfacing retinols, this collection epitomises simple, yet efficacious skincare, enabling you to build a routine tailored to your individual needs. Shop now and discover the serum that’s right for you:
What Serums Do The
Ordinary Offer?
The Ordinary offer a wide range of serums that combine hero skincare
ingredients to enhance their benefits. The potent formulas feature minimal
ingredients, true to the brand’s simple yet efficacious ethos. Choose from the
brand’s serum library to help target a variety of skin concerns. Rejuvenate
skin with anti-ageing serums such as Granactive Retinoid* 2% Emulsion, help
clarify with formulas like Niacinamide 10% + Zinc 1% and illuminate the skin
with brightening boosters like Alpha Arbutin 2% + HA. The serums feature varying
concentrations of active ingredients, suitable for all tolerance levels from
those new to active ingredients, to experienced skincare enthusiasts.
How Many Serums Can
You Use at Once?
The Ordinary recommends combining no more than three serums in one skincare
regime to minimise the risk of reactivity. Combine a serum featuring an active
ingredient such as retinol, niacinamide, vitamin C or acids with Hyaluronic
Acid 2% + B5 or 100% Plant-Derived Squalane.
How to Combine The Ordinary Serums
If you wish to combine multiple vitamin C serums, peptides retinoids or direct
acids, it is best to use them on alternate evenings and to wait until your skin
has developed tolerance to avoid the risk of irritation. You could incorporate
the Buffet Serum and Granactive Retinoid 2% Emulsion as part of your anti-ageing
skincare routine, supported by 100% Plant-Derived Squalane. For hydration
support opt for Amino Acids + B5, 100% Plant-Derived Squalane or Hyaluronic
Acid 2% + B5. The brand’s Niacinamide 10% + Zinc 1% is great for helping to
combat congestion and blemishes. To
fortify skin with antioxidants, choose Pycnogenol 5% and EUK 134 0.1%.
Apply The Ordinary serums, simply pat 2-3 drops of serum onto the skin after cleansing and before applying your moisturiser.
How to Apply The Ordinary
Hair Serum
Marrying the brand’s scientific expertise with haircare innovation, the
brand’s Multi-Peptide Serum for Hair Density features a concentrated formula, designed
to support hair density and promote a healthy-looking finish. Combining a multitude
of fortifying technologies such as a REDENSYL™ complex, BAICAPIL™ complex and AnaGain™,
alongside revitalising peptide complexes Procapil™ and CAPIXYL™. High-Solubility
Caffeine stimulates the scalp to support healthy growth.
