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RRP: ~~£59.00~~Current price: £44.25

VIRTUE Flourish Thickening Styling Treatment 120ml

RRP: ~~£44.00~~Current price: £35.20

RRP: ~~£67.00~~Current price: £50.25

VIRTUE One for All 6-in-1 Styler Cream 120ml

RRP: ~~£34.00~~Current price: £27.20

Meet the most scientifically advanced hair care ever made.

Virtue®'s patented Alpha Keratin 60ku® is an all-natural keratin protein originally used to heal the wounded skin of soldiers. Now it’s clinically proven to heal hair. See the results for yourself.

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Shop By Hair Concern

REPAIR DAMAGED HAIR

Virtue’s patented, proprietary protein is clinically proven to repair and strengthen damaged hair. That means shinier, thicker, more gorgeous strands.

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VOLUMIZE FINE OR FLAT STRANDS

Bring body and fullness to fine hair with Virtue’s root-boosting, hair-healing formulas featuring Alpha Keratin 60ku®.

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HAIR GROWTH STARTS HERE

Flourish® helps balance the scalp microbiome while thickening and repairing strands so hair looks incredible while you’re growing more.

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CURL CARE UNLIKE ANY OTHER

Clinically proven to decrease breakage, strengthen strands & repair damage so curls are hydrated, defined, protected, and full of life.

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DEFY FRIZZ 24/7

Seal the cuticle to lock in moisture and block out humidity for smooth, strong, hydrated styles.

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TREAT & STYLE ALL TYPES & TEXTURES

All Virtue® treatments and stylers contain a patented & proprietary protein, making hair stronger and healthier than it was before.

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ABOUT VIRTUE LABS

Beauty and biotech collide with the first and only hair care to use Alpha Keratin 60ku®, a whole keratin protein that’s nearly identical to the protein that makes up hair, skin, and nails. This wonder-working hair healer, paired with nourishing, hydrating ingredients, creates results-driven formulations unlike anything else.

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66 Items

Virtue Labs

VIRTUE Flourish Brow Density Booster 4ml

RRP: ~~£76.00~~Current price: £30.40

RRP: ~~£43.00~~Current price: £32.25

RRP: ~~£47.00~~Current price: £37.60

RRP: ~~£34.00~~Current price: £27.20

VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle

RRP: ~~£86.00~~Current price: £68.80

VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml

RRP: ~~£19.00~~Current price: £15.20

RRP: ~~£25.00~~Current price: £18.75

VIRTUE Flourish Shampoo for Thinning Hair 240ml

RRP: ~~£42.00~~Current price: £33.60

RRP: ~~£59.00~~Current price: £44.25

VIRTUE Flourish Conditioner for Thinning Hair 200ml

RRP: ~~£44.00~~Current price: £35.20

VIRTUE Recovery Shampoo Professional Size 500ml

RRP: ~~£74.00~~Current price: £59.20

RRP: ~~£74.00~~Current price: £59.20

RRP: ~~£16.00~~Current price: £12.80

VIRTUE Flourish Shampoo for Thinning Hair 60ml

RRP: ~~£17.00~~Current price: £12.75

VIRTUE Frizz Block Smoothing Spray 150ml

RRP: ~~£44.00~~Current price: £35.20

RRP: ~~£82.00~~Current price: £65.60

£42.00

RRP: ~~£17.00~~Current price: £13.60

VIRTUE Purifying Leave-in Conditioner 150ml

RRP: ~~£32.00~~Current price: £25.60

RRP: ~~£42.00~~Current price: £33.60

RRP: ~~£38.00~~Current price: £30.40

RRP: ~~£30.00~~Current price: £24.00

VIRTUE Flourish Hair Rejuvenation Treatment (3 Month Supply)

RRP: ~~£120.00~~Current price: £96.00

VIRTUE ColorKick De-Brassing Shampoo 240ml

RRP: ~~£42.00~~Current price: £33.60

VIRTUE Recovery Conditioner Professional Size 500ml

RRP: ~~£86.00~~Current price: £68.80

VIRTUE Labs Flourish Mask for Thinning Hair 150ml

RRP: ~~£67.00~~Current price: £53.60

£59.00

RRP: ~~£40.00~~Current price: £32.00

RRP: ~~£40.00~~Current price: £32.00

RRP: ~~£34.00~~Current price: £27.20

£44.00

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