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174 Items

Foundation Makeup

Ace Your Base

Discover foundation makeup for all skin types, including dry, oily, sensitive, mature and combination skin. Whether you want light coverage, buildable or full coverage, we have a foundation that will give you complexion perfection! We have a wide selection of foundation makeup from leading makeup brands including NARS, MAC, Estee Lauder, Armani, and many more. Discover your perfect foundation match from an array of shades, suitable for all skin tones from cool to olive. And you'll be spoilt for choice with a diverse selection of finishes, from matte to dewy and everything in between!

Find your perfect match with Foundation Finder

Shop by Brand

Recommended Retail Price: £8.99 Current price: £4.50

Estée Lauder Double Wear Stay-in-Place Powder Makeup 12g

Recommended Retail Price: £43.00 Current price: £34.40

NARS Soft Matte Complete Foundation 45ml (Various Shades)

Recommended Retail Price: £35.00 Current price: £28.00

Smashbox Studio Skin Full Coverage 24 Hour Foundation 30ml (Various Shades)

Recommended Retail Price: £31.00 Current price: £15.50

NYX Professional Makeup Can't Stop Won't Stop 24 Hour Foundation (Various Shades)

Recommended Retail Price: £15.00 Current price: £12.75

Fenty Beauty Pro Filt'R Soft Matte Powder Foundation 9.1g (Various Shades)

Recommended Retail Price: £35.00 Current price: £26.25

PÜR 4-in-1 Love Your Selfie Longwear Foundation and Concealer 30ml (Various Shades)

Recommended Retail Price: £32.00 Current price: £16.00

Makeup Revolution Conceal & Define Foundation (Various Shades)

Recommended Retail Price: £9.99 Current price: £7.00

bareMinerals Original Pure Serum Radiant Natural Liquid Foundation Mineral SPF20 30ml (Various Shades)

Recommended Retail Price: £37.50 Current price: £30.00

Morphe Filter Effect Soft-Focus Foundation 28ml (Various Shades)

Recommended Retail Price: £18.00 Current price: £13.50

Shiseido Synchro Skin Self Refreshing Foundation 30ml (Various Shades)

£45.00

Barry M Cosmetics Fresh Face Foundation 35ml (Various Shades)

Recommended Retail Price: £7.99 Current price: £3.20

Revlon ColorStay Make-Up Foundation for Combination/Oily Skin (Various Shades)

£13.99

L'Oréal Paris Infallible 32hr Matte Cover Foundation 30ml (Various Shades)

£11.99

Foundation Makeup FAQs

What Foundation is Best for Your Skin Type?

Oily skin types should opt for powder foundations to reduce shine. If you have skin prone to acne, then lightweight liquid foundations that are non-comedogenic will be ideal, as they will not clog pores. Sensitive skin types should look for foundations that are hypoallergenic and fragrance-free as these won't irritate the skin. Those with mature skin would benefit from a foundation that is both lightweight in coverage and formulation. Serum or water-based foundations are ideal for mature skin types as they won't settle into fine lines, and will give a youthful glow. These foundations are also perfect for dry skin types as they're packed with hydrating ingredients like Hyaluronic Acid.