RED IS MAKING A COMEBACK

“If 2023 was the year of Barbie pink, 2024 is going to be the year of red. We have seen red take over the fashion world on the runways and it’s definitely not stopping there, as we predict red is going to take over the beauty world next year.” - Sheeva Fallahi, beauty editor

essie Nail Polish - 56 Fishnet Stockings 13.5ml

£8.99

GLASS HAIRCARE

“The popular ‘glass skin’ cosmetics trend will likely make its way into haircare, as more consumers seek the desired result of glossy or glass-effect locks achieved from oil and serum haircare formulations.” - Keely Gough, managing director

Color Wow Dream Coat Supernatural Spray 200ml

Recommended Retail Price: £29.00Current price: £21.75

Color Wow Extra Mist-ical Shine Spray 162ml

Recommended Retail Price: £28.00Current price: £21.00

OVERNIGHT MIRACLES

“As efficiency becomes more prevalent across consumer lifestyles, we predict a greater emphasis on beauty that caters to time-poor, fast-paced routines. Overnight formulas and treatments that reap long-term rewards by working through the night will be key.” - Keely Gough, managing director

Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Serum (Various Sizes)

Recommended Retail Price: £65.00Current price: £52.00

£41.00

£10.00

Christophe Robin Night Recovery Monoï Oil with White Lotus Flower 92ml

Recommended Retail Price: £35.00Current price: £14.00

Clinique Moisture Surge Overnight Mask 100ml

£42.00

REN Clean Skincare Overnight Glow Dark Spot Sleeping Cream 15ml

£20.00

EXPERT-APPROVED PRODUCTS

“Dermatological skincare is our fastest-growing category in the UK, as consumers continue to seek recommendations from experts in the medical field. We anticipate this to reign supreme through 2024, with ingredient-led routines, microbiome and skin barrier support at the forefront.” - Keely Gough, managing director

£92.00

Vichy Mineral 89 Hyaluronic Acid Booster Serum 50ml

£28.00

La Roche-Posay Effaclar A.I. Breakout Corrector 15ml

Recommended Retail Price: £15.50Current price: £12.40

Peter Thomas Roth FIRMx Collagen Serum 30ml

£106.00

Medik8 Crystal Retinal Ceramide Eye 3 15ml

Recommended Retail Price: £42.00Current price: £33.60

CLOSING THE GAP BETWEEN SKINCARE AND MAKEUP

"In 2023 we have seen the line between skincare and makeup get smaller and smaller and in 2024 we will see this line blur even more. This year we have seen it with the rise of tinted serums, but even more innovative products are emerging combining the best of both worlds.” - Sheeva Fallahi, beauty editor