Behind the Brand: Redken
No more guessing. No more ‘hope this works.’ These are the formulas that deliver - the ones rooted in science, trusted by stylists and loved by everyone who wants their hair to shine under any spotlight.
This month at LOOKFANTASTIC, we’re stepping behind the curtain with Redken to uncover the stories, the innovations and the formulas that transformed a salon favourite into a global icon. Because Redken has always believed that healthy hair is a formula, the perfect balance of protein, moisture and an acidic pH that keeps every strand strong, smooth and glossy.
And as awards season takes centre stage, consider this your cue: it’s time your routine takes the spotlight.
Click here to shop all Redken.
The Strength + Repair Powerhouse: Acidic Bonding Concentrate
Redken’s most viral, most loved, most transformative routine - the Acidic Bonding Concentrate system, targets damaged, over-processed hair with intense strengthening and bonding care.
Redken Acidic Bonding Concentrate Shampoo
A rich, bonding shampoo that gently cleanses while reinforcing weak, damaged hair. Perfect for anyone whose hair has been through colouring, styling or frequent heat.
Redken Acidic Bonding Concentrate Conditioner
A luxe, creamy conditioner that detangles, strengthens and restores softness - paired with a complimentary comb to enhance your routine.
Redken Acidic Bonding Concentrate Leave-In Treatment
The leave-in stylists swear by. Provides heat protection, reduces breakage and leaves hair noticeably smoother and more resilient.
Redken Acidic Bonding Concentrate Bandage Balm
Redken’s newest breakthrough. A bond-strengthening balm designed to ‘bandage’ damaged areas, improving smoothness and manageability instantly.
Recommended Retail Price: £25.70Current price: £23.13
Recommended Retail Price: £25.70Current price: £23.13
Recommended Retail Price: £25.70Current price: £23.05
£33.40
The Colour Glow-Up: Acidic Color Gloss
A routine made for vibrant, glossy, long-lasting colour. Whether you go bold, balayage, brunette or blonde, Acidic Color Gloss keeps your shade rich and radiant.
Redken Acidic Color Gloss Naked Gloss
The gloss that brings back vibrancy, shine and that fresh-from-the-salon finish.
Redken Acidic Color Gloss Shampoo
Gently cleanses while sealing in colour vibrancy and smoothness.
Redken Acidic Color Gloss Conditioner
Gives a mirror-like finish and moisture-rich softness.
Redken Acidic Color Gloss 1 Min Gloss-in-Mask
A one-minute shine boost for instant refractive shine and hydration.
Redken Acidic Color Gloss Leave-In Spray
Enhances colour radiance while protecting against heat and environmental damage.
Recommended Retail Price: £33.00Current price: £29.70
Recommended Retail Price: £25.70Current price: £23.13
Recommended Retail Price: £25.70Current price: £23.13
Recommended Retail Price: £36.00Current price: £32.40
Recommended Retail Price: £25.70Current price: £23.13
The Softness Icon: All Soft
The silky-smooth duo that dry hair soaks up. The All Soft products have been formulated with Redken’s Moisture Complex, packed with Argan Oil to soften and nourish hair from root to tip. As well as hydrating, the All Soft range strengthens to reduce brittleness and chances of breakage. Hair is not only made softer, but has increased manageability and suppleness for easy styling.
Redken All Soft Shampoo
Infused with argan oil for a soft, touchable clean.
Redken All Soft Conditioner
Leaves hair silky, nourished and beautifully lightweight.
Recommended Retail Price: £21.75Current price: £19.58
Recommended Retail Price: £23.85Current price: £21.47
The Multi-Tasking Must-Have
Redken One United Multi-Benefit Treatment Spray
25 benefits. One bottle. From heat protection and frizz control to softness, shine and detangling - this spray does it all. A stylist’s favourite and a beauty staple.
Recommended Retail Price: £23.60Current price: £21.24
Lights. Camera. Redken.
This month, let your hair have its winning moment.
Whether you're repairing damage, boosting colour radiance or chasing that soft-focus shine, Redken gives you the formulas that perform on and off camera. At LOOKFANTASTIC, we’ve handpicked the routines that guarantee stronger, glossier, healthier-looking hair - every single day.
Click here to shop all Redken.
