Behind the Brand: LANEIGE
This February, we are proud to step "behind the brand" with LANEIGE. Championing new innovations and celebrating all things Korean skincare, LANEIGE skyrocketed in popularity once the world learned about their viral Lip Sleeping Masks and deeply nourishing moisturisers like the coveted Water Bank.
We sat down with LANEIGE to ask all things K-beauty and skincare, as well as to get an exclusive first-look at their brand new product, the Water Bank Aqua Facial. Read on to learn all about their newest innovation, and dive into the world of hydration.
Click here to browse LANEIGE.
Tell us about the new Water Bank Aqua Facial. What sets it apart from your other hydrating products? Is it used the same way as a moisturiser, or is it a new product all-together?
Aqua Facial creates a well-hydrated base to help moisture absorb effectively, maximizing both hydration and the dewy “moisture-glow” effect. Aqua Facial contains an optimally blended 7.7% Acid Complex (AHA·BHA·PHA) that helps refine skin texture and “opens pathways” for hydration. It replenishes the skin with our Hydro Infusion Shot™, a hydration and moisturizing complex, to deliver maximum moisture and a luminous, dewy glow. Our newest creation was inspired by ingredient combinations used in professional glass skin treatments.
This product is designed to be used during the serum step. After applying, finish with a moisturizer to experience enhanced hydration and glow. (For best results, use it together with the Water Bank Blue Hyaluronic Cream Moisturizer for an even more perfected “glass skin” glow.
£33.00
LANEIGE is renowned for its hydrating formulas. What sets your moisturising products apart from the rest?
Category innovation and personalized skin solutions. We propose category innovation through hybrid formats, along with customized solutions tailored to different skin types and diverse skin needs across ethnicities.
Our Cream Skin Toner is a 2-in-1 hybrid concept that combines “the nourishment of a cream + the lightness of a toner.” Powered by Micro Blending Technology™, it melts cream into 1/300-sized micro-particles* to deliver intensive hydration from the very first step.
The Water Bank Cream is available in three textures, Gel, Moisture, and Intensive, to address dryness concerns from oily to extremely dry skin types, and to provide tailored hydration for diverse skin needs across different ethnicities.
The LANEIGE Signature Hydration-Delivery system is powered by “Blue Hyaluronic Acid”. LANEIGE’s Water Bank line features Blue Hyaluronic Acid as its key ingredient to rapidly deliver moisture to the skin. Compared to conventional hyaluronic acid, it uses an ultra-low molecular weight hyaluronic acid which is 1/2000** the size for faster absorption and exceptional hydrating performance.
The key to long-lasting hydration is a barrier-supporting ingredient blend. LANEIGE moisturizers are formulated with ingredients such as ceramides, peptides, and panthenol to help strengthen the skin barrier and reinforce the moisture barrier:
- Water Bank Cream helps fortify the moisture barrier with Ceramide and the Pepta-Panthenol Complex.
- Cream Skin enhances barrier strength and supports firmer-looking skin with a Ceramide & Peptide Complex.
Explore LANEIGE moisturisers here.
Recommended Retail Price: £29.50Current price: £23.60
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Recommended Retail Price: £33.50Current price: £27.00
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(*Compared to the particle size of LANEIGE’s previous cream formula.)
(**1/2000 hyaluronic acid: Compared to the size of HA previously used by LANEIGE (1,000kDa) with the smallest Blue HA (0.5kDa).)
What inspires your new innovations? How do you decide what product is missing from the market?
Our primary source of innovation is always our consumers.
We spend a lot of time observing real lifestyles—how people live, what frustrates them, and what compromises they’ve come to accept in their routines. Our philosophy is to stay deeply curious and constantly challenge ourselves by asking, “What if?”
When we identify a gap between what consumers need and what currently exists in the market, that’s where innovation begins. This mindset has led us to create new product formats and categories, such as Cream Skin or Sleeping Masks, by rethinking conventional skincare steps and offering simpler, more intuitive solutions.
As pioneers of sleeping skincare, why did you lean into creating overnight treatments?
Our first sleeping skincare product, Water Sleeping Mask, first launched in 2002 when single-use sheet masks started to gain mass popularity. While single-use sheet masks were intended for special occasions, there was a Korean skincare trend that evolved into people using one sheet mask every day. This is what inspired Water Sleeping Mask, a product that you can just wear to sleep, without the inconvenience of tearing the packaging, waiting for half an hour, and throwing the mask and packaging away.
Water Sleeping Mask offers special care that you can seamlessly incorporate into your night time skin care routine. The night time is when your skin repairs itself, but it is also when your skin loses moisture. We strongly believe night time sleeping skincare is crucial to healthy skin from within.
Browse LANEIGE sleep masks here.
£28.00
Recommended Retail Price: £28.00Current price: £22.40
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Recommended Retail Price: £21.00Current price: £19.00
Lip care is perhaps your most iconic innovation. What makes your lip products so successful? Is it the unique scents, the nourishing formulas, or a blend of both? How do you decide which flavours get created?
Interestingly, when we recently looked deeper into what our consumers are mentioning about our Lip Sleeping Mask, we found that over 40% of consumers were mentioning hydration as the aspect they loved about our lip product. While new lip colors and flavors generate buzz and engagement, our core strength has always been our science-backed technology and proven efficacy.
When developing new lip colors, we closely examine global trends. We naturally draw inspiration from Korean beauty trends, as our headquarters is at the heart of the K-beauty ecosystem, but we also take a broader, global perspective to ensure our products resonate worldwide. Following this, we work through multiple rounds of refinement with our lab to develop the most optimal scent—one that is universally appealing and aligns seamlessly with the product’s concept and color.
Shop LANEIGE lip care here.
£19.00
More Colours Available
Recommended Retail Price: £21.00Current price: £19.00
Recommended Retail Price: £17.50Current price: £13.13
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More Colours Available
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Get inspired and discover K-beauty that is not only fun, but works beautifully. Shop LANEIGE here.
Discovering makeup in the 2010's era of full glam was always going to lead me to beauty writing. A lover of pop culture and language, my content is always rooted in modern day trends. My beauty holy grails are the LANEIGE Lip Glowy Balms, L'Occitane Shea Butter Hand Cream, detox masks for my skin, and any hair product that promises to repair, hydrate, and strengthen!
