Introducing, the NEW Blonde system from Paul Mitchell, a new icon in the hair care world. The first system from the hair care brand which specifically cares for all blondes. From platinum hair shades, to warm, honeyed locks and ash blondes, these protein packed products are guaranteed to make every blonde steal the limelight. The Blonde System boasts products for every blonde hair colour. The Platinum Blonde Shampoo works best for natural and colour-treated blondes who want to keep their shade cool. The Shampoo works to banish brassiness and brings out the best in your blonde shade.
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Over 25 years ago, two friends founded a company 'by hairdressers for hairdressers' that would provide tools of success for the entire beauty industry. Today their vision has become a reality with Paul Mitchell growing into the largest privately held beauty company in the world. Their commitment to creating quality professional hair care products has never wavered. Paul Mitchell® is always looking out for their furry friends. In 1987, they became the first professional beauty company to announce that they don't conduct or endorse animal testing.