Transform Your Locks with Science
Elevate your hair game with Living Proof, where science meets style. This innovative range, crafted with MIT expertise, features nourishing shampoos, volumising conditioners, and frizz-taming treatments to suit every hair type - fine, curly, or damaged. Packed with the Healthy Hair Molecule, these products banish bad hair days with up to 96 hours of smoothness and a glossy finish. Perfect for all, they bring salon-worthy results home in sleek packaging. Shop now to unlock healthier, more vibrant hair that turns heads wherever you go.
Discover the Living Proof Collections
Perfect Hair Day: The go-to collection for everyday styling and healthy shine. Cleanses, conditions and protects to keep hair looking effortlessly polished.
Anti-Frizz: Control humidity and smooth flyaways with lightweight, silicone-free formulas that leave hair sleek, soft and manageable.
Damaged Hair: Restore strength and resilience with repair-focused formulas that target breakage, leaving hair stronger and healthier-looking.
Volume & Fullness: Boost body and lift from root to tip with weightless formulas that give fine hair instant fullness and movement.
Curly Hair: Define and hydrate curls with moisture-balancing formulas that enhance shape, softness and frizz control without heaviness.
Scalp Care: Refresh and rebalance with gentle exfoliants and soothing ingredients that promote a healthy scalp and stronger roots.