What does K beauty stand for?

How can I achieve cloud-like skin?

"The first crucial step to a flawless complexion is great skincare; that is the K-beauty secret. Ethereal glow begins with expert efficient care revealing the beauty of bare skin. Thus, my first recommendation is our all-in-one expert oil-serum Skin Therapy. It will cater to all your skin needs leaving it smooth and radiant, a perfect canvas for “cloud skin”. Next is CC, our magic colour-correcting, radiance-boosting hybrid. With skincare and encapsulated pigments combined, it unifies skin with a soft-focus revealing a naturally radiant finish."

Why is K-beauty makeup infused with skincare benefits?

"As shared before, K-beauty focuses on skin prevention. Therefore, every product added to the routine is expected to be skin-friendly, packed with skin-loving ingredients. Whilst having a flawless finish with make-up is great, achieving beautiful bare skin is a must. Every step of the routine has to play its role towards this beauty goal, even classic “make-up” categories. That’s why our hybrid products are tinted skincare enriched with SPF."

Erborian CC Range

"We’re famous for our CC (colour correction) range. CC harnesses the power of encapsulated pigments in a creamy skincare base to adapt to the skin and beautifies it. It is low coverage yet high pay-off; that is the beauty of skincare-driven tinted products."