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The Yves Saint Laurent Beauty brand was founded on the legacy of the Yves Saint Laurent fashion label. Known for creating beautiful lines of clothing that celebrate womanhood, the brand decided to take this love affair one step further and in 2000 partnered with L’Oréal to create beauty essentials for the modern woman. Just as in their clothing, the Yves Saint Laurent Beauty aims to create products that should be worn classically, unapologetically and uncompromisingly.


With its roots in scandal, freedom and youth, Yves Saint Laurent Beauté takes the best of Parisian culture and turns it into France’s leading couture brand. From iconic bestsellers in makeup, fragrance, and skincare (like the Rouge Pur Couture Matte Lipstick and YSL Libre) discover the daring world of YSL here.

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