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5 of the best vegan makeup brands you need to know about

5 of the best vegan makeup brands you need to know about
Team LF
Writer and expert4 years ago
View Team LF's profile

A lot of people are now looking for healthy, clean and vegan makeup alternatives to their favourite products. With a desire for "clean-living" on the rise, searches for vegan and cruelty-free makeup have surged.

What is vegan makeup?

Vegan makeup is any makeup which does not contain animal ingredients or any ingredients derived from animals, such as lanolin, collagen and beeswax.

As the term is not regulated within the industry, it doesn't necessarily mean that products are cruelty-free, so if you are looking for both vegan and cruelty-free makeup, make sure you look out for both claims.

We have selected our edit of 5 of the best vegan makeup brands, which are also cruelty-free and do not contain the traditional chemicals found in most cosmetic products.

Which are the best vegan makeup brands?

  1. Cover FX
  2. INIKA
  3. So Eco
  4. Illamasqua
  5. PÜR Minerals
  • 1.Cover FX

    Cover FX
    5 Stars 1 Reviews
    Listed on PETA's cruelty-free list, Cover FX is not tested on animals and is also certified as vegan. In addition, all of their products are free from the chemical nasties they call the "inflammatory five" including: parabens, mineral oil, talc, fragrance and gluten. Safe to use during pregnancy, Cover FX products are also suitable for sensitive skin as they do not contain the usual line-up of cosmetic chemicals which cause irritation, redness and reactions. A favourite brand amongst beauty insiders, editors, makeup artists and bloggers, Cover FX has won countless awards, and been praised for its wide-ranging shade selection of foundation colours. Creating makeup that's good for your skin, you can feel as good as you look wearing their products. Our favourite product is the Cover FX Custom Enhancer Drops, which add a beautiful light and radiance to the skin.
  • 2.INIKA

    4.25 Stars 8 Reviews
    Certified organic, vegan and cruelty-free, INIKA is a makeup brand which focusses just as much on the health of your skin as it does on perfecting it. The brand are 100% vegan and Australian-owned, using only the very best ingredients that are sourced ethically and derived from natural minerals and botanicals. The brand can confidently trace the origin of all their products ingredients right back to their source, which means you can be assured you are putting only the very best of them onto your skin. As the skin is the largest organ of the body, and absorbs everything we put onto it, it's important to be conscious of exactly what ingredients you're using to keep your complexion healthy and glowing. INIKA products are also free from gluten and lactose, making them a perfect choice if you suffer from any allergies or sensitivities. Our favourite product is the Liquid Mineral Foundation, which is powered by vitamins and minerals to brighten the complexion and leave it flawless and glowing.
  • 3.So Eco

    So Eco
    5 Stars 2 Reviews
    Awarded the "Good Brand" award in 2018 by Sublime Magazine, So Eco has been accredited by PETA for being cruelty-free, and is also certified vegan, making them a great brush brand to choose if you are looking for cruelty-free makeup. The brand are also keen on being as environmentally responsible as possible, and all of their packaging and even transit packaging are eco-friendly. They use both sustainable and bio-degradable ingredients so that their carbon footprint is reduced. All product packaging is printed with vegetable ink and water-based adhesives, making them solvent-free too! Our favourite product is the So Eco Foundation & Concealer Brush, which is a dual-ended makeup brush for perfect complexion application.
  • 4.Illamasqua

    4.47 Stars 55 Reviews
    Illamasqua's tagline is "beauty not brutality", and the brand have never and will never test on animals. Since they launched in 2008, they have worked hard to produce high-quality products that are both cruelty-free and vegan, where possible. For example, all of their makeup brushes are made entirely out of synthetic hair. Accredited as a cruelty-free brand by PETA, the brand are proud of their vegan heritage and continue to produce game-changing beauty products which push the boundaries of convention. One of our favourites is the Skin Base Foundation, one of the perfect face bases to create a flawless canvas. If you have found traditional vegan makeup to be too pastel-coloured and safe, you will love Illamasqua and their collection of bright and bold products.
  • 5.PÜR Minerals

    PÜR Minerals
    4.5 Stars 2 Reviews
    PÜR Minerals are the authority in complexion-enhancing products, and have been clinically formulated to improve the health of the skin over a period of time. The brand are also 100% cruelty-free, do not test on animals, are environmentally responsible and are also vegan-friendly. In addition, they are also free from gluten, making them great for anyone with allergies and sensitivities. For anyone who has sensitive skin, the brand do not contain chemical nasties like parabens, alcohol and talc, making them a great makeup choice if you suffer from inflammation, redness and irritation. The PÜR Minerals Big Look Mascara helps to create a dramatic eye look using good-for-your-eyes ingredients, which ensures lusciously long lashes.  
Team LF
Writer and expert
View Team LF's profile
Our team of beauty experts cover everything from makeup to skincare, picking out the most effective products from the best brands and latest trends. Stay up to date on everything beauty with the LOOKFANTASTIC blog, and find all your essentials in one place.