A lot of people are now looking for healthy, clean and vegan makeup alternatives to their favourite products. With a desire for "clean-living" on the rise, searches for vegan and cruelty-free makeup have surged.
What is vegan makeup?
Vegan makeup is any makeup which does not contain animal ingredients or any ingredients derived from animals, such as lanolin, collagen and beeswax.
As the term is not regulated within the industry, it doesn't necessarily mean that products are cruelty-free, so if you are looking for both vegan and cruelty-free makeup, make sure you look out for both claims.
We have selected our edit of 5 of the best vegan makeup brands, which are also cruelty-free and do not contain the traditional chemicals found in most cosmetic products.