Inside Scoop: Laura Mercier at the VIP Style Awards

The VIP Style Awards is Ireland’s biggest social event of the year, celebrating the most stylish names across entertainment, media, fashion, and beauty.
It is attended by an exclusive list of Ireland's most glamorous, but where do you start when deciding on your glam for such a high-profile event? Laura Mercier is the official beauty sponsor of the VIP Style Awards, so we have gathered our favourite event-worthy products by the beauty giant to share with all of you.
Whether you are looking for wedding makeup inspiration, attending a red carpet, or just need to update your night out makeup, scroll on for all the event makeup inspiration you need.
Click here to shop all Laura Mercier.
The Perfect Base
Laura Mercier is perhaps best known for their Translucent Loose Setting Powder. If anyone is going to build a base that sees you through from arrival to carriages home, you can trust Laura Mercier.
A hydrating primer is ideal for long days on the go, as it keeps your skin prepped and quenched from day to night. The better hydrated your skin is, the less chance of getting oily or dry as the hours go on. Use your preferred complexion product, whether that is a tinted moisturiser, a foundation, or a concealer, and finish with the iconic setting powder.
Laura Mercier’s matte tinted moisturiser is ideal for long days on the go. Ultra lightweight and with a natural, matte finish, this product hydrates skin and keeps it feeling fresh all day long. Looks like a light foundation, feels like a moisturiser.
And of course, their setting powder is unmatched. Perhaps the best-known powder in the industry, from the large size to the high-performance, this loose powder is easy to use and does not leave your face feeling powdery or dry. If you have more dry skin, try the new Ultra-Blur setting powder, infused with hyaluronic acid to hydrate as you wear.
Red Carpet Approved Eyes
Ideal for events far from home, travelling with eyeshadow sticks is far easier than with a chunky palette, and the look lasts all night long. Laura Mercier’s eyeshadow sticks are as user-friendly as they are striking on the eye. Simply swipe directly onto the lid, blend with fingers or a brush, and wait for it to set. They also have a matte formula so you can create an entire eye look from just a couple eyeshadow sticks. Once they have dried down, they do not budge, so enjoy your event without a second thought about your glam. There are no worries when your products are this reliable!
Create a sultry, striking eye look with a smoky swipe of powder eyeliner. Highly pigmented, this powder eyeliner can be applied with a detail brush and promises to not budge. Add dimension and drama to any event makeup in seconds.
Finally, finish your eye look with bold lashes. The Caviar Extravagant Mascara promises layer-able, flake-free application, that doubles the length of your lashes and triples the curl. It is also smudge and transfer-proof, so is perfect for long days that turn into long nights.
Our Guests at the VIP Style Awards
Asta Jurksaite
A respected makeup artist and beauty content creator with deep industry experience, with a passion for empowering women through beauty, Asta makes makeup both approachable and exciting. We asked what her favourite products from Laura Mercier on the night were, and she responded, “the OG Translucent Loose Setting Powder that kept my makeup in place all night, a long wearing, striking red lipstick in Scarlet Velvet, and of course, the new Blurred Matte Tinted Moisturiser that made my skin look airbrushed.”
Alexandra Claudia
We then caught up with Alexandra Claudia to ask all about her red-carpet look:
From everyday looks, makeup hacks to red carpet glam, I'm always excited to share my favourite products and tips! For this year’s VIP Style Awards, I wanted a look that was flawless, glowy, and long-wearing, and Laura Mercier delivered on all fronts.
For me, the base is always the key focus when it comes to red carpet glam. I started with the Laura Mercier Illuminating Pure Canvas Primer to give my skin that lit-from-within glow. I then applied the Blurred Matte Tinted Moisturiser, which has incredible coverage while still feeling light on the skin. It not only perfects your complexion but also gives all the skincare benefits you'd want in a base product. Plus, the glow it gives is simply beautiful.
To lock everything in place, I used the Translucent Loose Setting Powder, a holy grail for a reason. It gave me the most flawless, blurred finish with zero flashback, making it perfect for all the cameras flashing throughout the night. I absolutely loved how my makeup turned out. It looked amazing, felt comfortable, and stayed put all night long. A true red-carpet win!
