Who are Pureology you ask? Well, created in California in 2001 by celebrity hairstylist, Jim Markham, who wanted to develop an effective yet gentle haircare range for a friend who was going through Chemotherapy, Pureology was born from a powerful idea: create the best professional products for colour-treated hair whilst keeping it pure.
Pureology are pioneers in developing professional haircare, with vegan* and sulphate-free formulas that gently cleanse and maintain your salon colour, while also protecting your hair’s health, the brand were one of the first to use gentle yet effective ingredients that worked for a range of different hair textures and types.
They develop products that provide an elevated sensorial experience with every wash and help turn your haircare regimen into a ritual (lasting up to 80 washes per bottle. A bonus for your budget!).
Pureology's Best Products Chosen for You
We've curated our favourte (and your soon to be favourite) Pureology haircare products so what are you waiting for? Discover your new lock-loving routine with some of the bestselling and most iconic ranges from Pureology...
Best For: Dry hair in need of softness
Immerse your hair in hydration with Pureology’s Hydrate range, featuring an iconic and award-winning Shampoo,Conditioner, and Superfoods Hydrate Treatment Mask. Designed to transform hair from brittle and dry to deeply nourished and replenished, the range works on colour-treated hair to leave it feeling softer and with added shine. Infused with jojoba, green tea, sage and aromatherapeutic lavender, bergamot and patchouli, the thirst-quenching range enhances any shower experience.
Best For: All rounder
Much like Pureology’s Hydrate line, Hydrate Sheer nourishes and quenches thirsty, dehydrated strands that crave hydration without weighing hair down. The Shampoo and Conditioner cleanse and moisturise normal to dry, fine to medium, colour treated hair to leave it glossy and healthy. Infused with the same signature aromatherapy blend of lavender, bergamot and patchouli, the conditioner the shampoo promotes relaxation with every wash, while menthol and mint in the conditioner stimulate the scalp for a refreshing finishing feel.
Best For: Long hair
Discover protein-infused, strengthening formulas that fortify your strands from root-to-tip, while finishing with a soft feel, with the Strength Cure range from Pureology. The reviving shampoo contains keravis protein power to promote healthier, stronger strands, while the conditioner is perfect for transforming weak and damaged locks after a colour transformation. For added support for split ends and damage, the Strength Cure Superfood Treatment Mask offers a highly concentrated blend of antioxidant-rich olive fruit oil and goji berries. Bursting with fruity and floral scents of sweet raspberry, peony, jasmine and mandarin, the range leaves hair looking and smelling amazing.
Best For: Dull hair in need of shine
Each award-winning product is powered by a concentrated formula that rejuvenates dull, lifeless and tired hair. The Pureology Nanoworks Gold range infuses a touch of indulgence for a new gold standard of haircare. This luxurious range is the ultimate treat for your hairm acting like an intensive mask to help strengthen, promote shine and moisturise the hair without weighing it down. The Golden Marula Oil restores hair back to a smoother and more youthful state, while the rich, transformative shampoo and conditioner uses keravis protein, golden amber and ylang ylang to renew softness and manageability to colour-treated and textured hair.
Best For: Your budget! A true multi-tasker!
Pureology’s Color Fanatic leave-in spray is a multi-tasking hair enhancer that works to prime, protect and perfect to take care of all your hair’s needs. Moisturising, strengthening, repairing and so much more, the 21-benefit formula gives you silky, shiny, enviable hair. Protecting every hair type against the elements, omega-3-rich camelina oil nourishes strands while olive promotes overall healthy shine and softness. Complimented by fresh and floral notes of rose with just a hint of warmth and spice from ginger and cedarwood the spay leaves strands with a unique and indulgent scent.