The LOOKFANTASTIC Trend Report
At LOOKFANTASTIC, we have been deep diving into the top beauty industry trends of the moment. From makeup to skincare to fragrance and beyond, click here to read our trend report in full and discover the biggest trends of the moment.
SKINCARE
Discover skincare.
The Scientific Evolution of Skincare
Skincare is no longer just a routine; it’s a ritual. With the rise of the “skin-tellectual” customer, LOOKFANTASTIC skincare customers know exactly what they want and are searching with precision.
The demand for professional, dermatological, and science-backed skincare continues to rise, with derm-related searches up 8.8% YOY.
RRP: £14.50Current price: £10.88
£52.00
RRP: £19.50Current price: £15.60
Exosomes – The Next Big Ingredient in Skincare
Dermatological skincare is growing 1.5x faster than any other type of skincare on LOOKFANTASTIC.
Exosomes are messengers of the cells. They dart between cells, delivering active ingredients deep into the skin. They are found in products that promise faster healing, skin regeneration, and anti-ageing. Prevention is a priority in 2025’s skincare world, as is the longevity of your hard-earned results.
RRP: £20.00Current price: £16.00
£25.00
£69.00
Trending Skincare Ingredients
Peptides, niacinamide, ceramides, oh my!
“Ingredients like signal peptides, barrier-strengthening niacinamide, ceramides, and pro-collagen actives continue to form the pillars of effective skincare. These proven, low-risk ingredients remain good performers and complement our growth-factor approach.” - Sigrún Dögg Guðjónsdóttir Chief R&D Officer, MD at BIOEFFECT.
RRP: £15.50Current price: £13.18
RRP: £15.00Current price: £12.75
£22.00
Trends to Reflect On: Mirror Skin
Glazed, glowing and gorgeous – mirror skin is a trend that continues to dominate beauty conversations. Rooted in ingredient-led and science-backed skincare solutions, the quest for a mirror-like complexion is the goal.
“There's no denying that Korean culture is making an impact on western audiences through TV shows, pop bands and now skincare with its results driven appeal, high performance formulas, and innovation.” - Lillie Ellis, LOOKFANTASTIC Buying Director.
£25.00
£29.00
£14.90
High-Tech Health
Indulging in at-home treatments for a weekly radiance top-up is becoming increasingly common. Professional-grade results, minus the trip to the facialist. Dressing gown and glass of wine optional, of course.
Explore LED light therapy here.
RRP: £44.99Current price: £35.99
£299.99
RRP: £75.00Current price: £56.25
Staying Active
“Actives” has become somewhat of a buzzword in skincare in recent years.
From peptides dominating the skincare space in the last couple years, to the newly emerging PDRN craze, we are seeing a clear shift towards products that promise results through scientifically proven methods – and customers are becoming skincare experts themselves.
Gone are the days of makeup wipe scrubbing and using hairspray as a setting spray. Today, skin barrier health is a top priority for skincare lovers.
£20.00
£22.00
BEAUTY
The Trends Worth Trying: Gloss, Glow, Glass.
Dive into all things juicy, glossy, and shimmery.
Products infused with conditioning ingredients like peptides and hyaluronic acid deliver a subtle shimmer or glazed effect with a ‘barely-there’ feel. It’s no wonder they continuously top ‘most loved’ lists.
Shop lip glosses here.
£29.00
£22.00
RRP: £26.00Current price: £20.80
£21.00
Lashing Out
Angharad Bate, Cosmetics Buyer, tells us:
"Celebrity endorsements showing showstopping before & after progress photos have contributed to the rise in demand for growth serum products. This, paired with evolving beauty trends and preferences are shaping consumer demand for eyelash enhancement products."
Low maintenance beauty and easy wins are well and truly top of the wishlist.
Discover lash serums.
RRP: £59.00Current price: £47.20
£35.00
£14.20
FRAGRANCE
Fragrance is LOOKFANTASTIC’s fastest growing category and continuously reinvents itself. From unique formulas to personalised perfume cocktails, fragrance is becoming more important in the world of self-expression than ever before.
Shop fragrance.
Skin-First Fragrance
A major innovation in the fragrance world: skincare ingredients bring infused into fragrances. These serum-like fragrances react to the skin’s pH and warmth, offering a unique scent experience.
Textured Fragrance
Textures like jellies, balms, and capsules are also making waves in the fragrance industry. Not only are these unique formulas fun to use, but they also make your fragrance far more travel friendly.
RRP: £28.00Current price: £21.00
£22.00
Fragrance Layering
Fragrance personalisation is also rising in popularity, with consumers creating their own cocktail of scents, layering up to create a DIY signature scent.
Functional Fragrance
“I believe wellness fragrances will be a key trend in 2026, especially as customers are starting to shift towards more functional and mood-elevating fragrances with notes such as lavender for calm and relaxation, citrus notes for uplifting, boosted mental energy, and sophisticated gourmand for sweet nostalgia. Gen Z and Millennials are increasingly looking for fragrances that support mental wellness, making it a daily, personalised practice, and functional fragrance offers that solution.” - Billie Faricey-Hyett, Chief Buying Officer, THG Beauty
HAIRCARE
Shop hair.
Hair ‘Au Natural’
Unfiltered, unedited, unavoidably authentic.
LOOKFANTASTIC customers are embracing non-wash day products, signalling a movement to embrace hair in its most natural form.
£29.50
£27.00
£29.50
£26.00
£34.00
£27.00
BODYCARE
Skin Care + Self Care = Body Care
Remember when body care just meant moisturising after shaving your legs?
Body oils and lotions are transforming daily routines into rituals of indulgence. From the “black girl shower” taking off on TikTok, to shimmery or tinted body oils perfect for snapping the glowiest travel photos, hydrated skin is very much in.
Browse body oils here.
£23.00
£25.00
Bodycare doesn’t stop at hydration, though. SPF has gone from a pre-vacation purchase to a year-round necessity, body care has been levelled up, and our skin is thanking us.
RRP: £15.50Current price: £11.63
£37.00
RRP: £13.00Current price: £10.40
For an even more detailed look at the current trends from across the entire beauty industry, click here to discover the trend report in full.
Discovering makeup in the 2010's era of full glam was always going to lead me to beauty writing. A lover of pop culture and language, my content is always rooted in modern day trends. My beauty holy grails are the LANEIGE Lip Glowy Balms, L'Occitane Shea Butter Hand Cream, detox masks for my skin, and any hair product that promises to repair, hydrate, and strengthen!
