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Achieve clean, ash blonde hair with Kérastase Blond Absolu

Achieve clean, ash blonde hair with Kérastase Blond Absolu

It’s time to change your blonde hair routine thanks to the launch of Blond Absolu from Kérastase. A collection of 5 products to provide a clean, ash blonde finish, the range helps to shield against pollutants and keep locks super soft, smooth and shiny.

Who is the new Kérastase Blond Absolu for?

In short, no matter whether you have naturally blonde or blonde-bleached hair, this range is for you.

Curly, afro, straight, smooth, highlights, babylights, lowlights; you name it – if you’re blonde, you need these products.

Whichever blond you are: you dare, we care – Kérastase

Why does blonde hair become brassy?

Think of blonde hair like a white shirt. Over time, that white shirt becomes discoloured, and its ability to hold its brilliant white wash after wash becomes limited.

Pollution, external aggressors and our environment all have a huge impact on our hair’s health and colour, and more so than any other shade, blonde hair holds onto these discolourants much more easily, becoming darkened and brassy in the process.

Kérastase Blond Absolu has been designed to counteract these pigments and deliver a clean appearance; discover more below.

How does Blond Absolu work?

Often, people with blonde hair have to choose between colour or care, which is why Kérastase decided to create a collection that married the two.

Not only does Blond Absolu work to neutralise brassy tones thanks to its blend of ultra-violet pigments, it also helps to caress your locks in moisture for long-term health, shine and vitality.

Key extracts include hyaluronic acid to hydrate, strengthen and prevent breakage, alongside Edelweiss Flower to shield against pollution and external aggressors (which helps to prevent brassiness too).

What products are in the range?

BAIN LUMIÈRE

Your daily shampoo, the Bain Lumière helps to deeply hydrate without weighing the hair down.

Gently removing impurities and pollutant particles from the hair, it helps to offer a daily cleanse without drying out the hair or disrupting its natural balance.

If you suffer from dullness, flat locks or oily locks, you will love this blonde shampoo. Plus, like all Kérastase products, it smells beautiful.

BAIN ULTRA-VIOLET

Designed to neutralise brassy tones, we love to use the Ultra Violet shampoo twice a week to keep our blonde fresh, icy and cool.

Not only does it help to remove unwanted yellow tones, the shampoo also shields against further oxidative stress and damage, so hair is protected against pollutants and external aggressors.

Restoring shine and softness, blonde shades are lifted and given a luminous shine.

CICAFLASH

An opalescent gel conditioner, Cicaflash is a nourishing treatment for blondes unlike no other.

It has the restorative properties as a hair mask without the weight, meaning you can use it daily without getting a build-up of product or flat locks.

It helps to repair damage, so if your blonde shade is a result of bleaching or highlights, it will help strengthen and prevent breakage.

The brand’s star treatment in the full collection, it will help keep your hair beautifully soft, smooth and shiny.

MASQUE ULTRA-VIOLET

Once a week, it’s a great idea to treat your hair to a nourishing mask as it can help restore moisture and repair split ends and damaged fibres.

The Masque Ultra-Violet has been specially formulated with an anti-brassiness neutralising complex to help reduce yellowness in blonde hair. It also contains nourishing edelweiss to keep locks super soft and healthy.

When used once or twice week, the mask helps to shield against pollution and environmental aggressors so that hair becomes shinier and stronger over time.

CICAPLASME

A blow-dry treatment, Cicaplasme helps to protect hair against heat damage from styling tools – up to 230° in fact.

It won’t weigh your hair down, but instead will give you a smooth style during the styling process, so that hair stays soft and shiny all throughout the day.

We like to apply it on damp hair after washing and drying with a towel.



Amelia

Amelia

Skincare Specialist

I am a big believer in the idea that beautiful Make Up begins with a superb skincare regime. I like to enhance my natural beauty rather than cover up and I am always on the lookout for great products which really work. When I am not writing about all things beauty, I like to do Yoga and I make an amazing brownie. It is all about balance!