It’s time to change your blonde hair routine thanks to the launch of Blond Absolu from Kérastase. A collection of 5 products to provide a clean, ash blonde finish, the range helps to shield against pollutants and keep locks super soft, smooth and shiny.
Who is the new Kérastase Blond Absolu for?
In short, no matter whether you have naturally blonde or blonde-bleached hair, this range is for you.
Curly, afro, straight, smooth, highlights, babylights, lowlights; you name it – if you’re blonde, you need these products.
Whichever blond you are: you dare, we care – Kérastase
Why does blonde hair become brassy?
Think of blonde hair like a white shirt. Over time, that white shirt becomes discoloured, and its ability to hold its brilliant white wash after wash becomes limited.
Pollution, external aggressors and our environment all have a huge impact on our hair’s health and colour, and more so than any other shade, blonde hair holds onto these discolourants much more easily, becoming darkened and brassy in the process.
Kérastase Blond Absolu has been designed to counteract these pigments and deliver a clean appearance; discover more below.
How does Blond Absolu work?
Often, people with blonde hair have to choose between colour or care, which is why Kérastase decided to create a collection that married the two.
Not only does Blond Absolu work to neutralise brassy tones thanks to its blend of ultra-violet pigments, it also helps to caress your locks in moisture for long-term health, shine and vitality.
Key extracts include hyaluronic acid to hydrate, strengthen and prevent breakage, alongside Edelweiss Flower to shield against pollution and external aggressors (which helps to prevent brassiness too).