One of the fastest growing and impactful beauty trends of the century and going nowhere anytime soon, Sustainability is on everybody’s lips, not only figuratively but in the Makeup that we’re wearing. This Spring, as part of our Fresh New Dawn campaign, we want to help everyone make their beauty routine more sustainable. We understand that switching up all of your makeup products to be more eco-friendly can not only be slightly daunting but also difficult, so we’ve put together a list of the top sustainable and cruelty-free makeup brands so that you can go the whole (meatless) hog.
Founded in Australia and now loved all around the world, our first sustainable super brand is INIKA. The brand uses 100% natural, plant-based ingredients, 70% of which are organic making them hard to beat on the sustainability scale. One of our favourites from the range, the INIKA Certified Organic Perfection Concealer is infused with mineral pigments for a glowing appearance, as well as natural powerhouse ingredients Shea Butter and Aloe Vera that hydrate and care for the skin.