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What is Olaplex No.0?

What is Olaplex No.0?

Just when we thought we had mastered our haircare routines during lock-down, Olaplex have gone and raised the bar with the release of their new Olaplex No.0, the professional inspired treatment containing their highest dose of patented Olaplex technology in a take-home product yet. Whether you’ve taken all moisture out of your hair following the bleach blonde trend that went viral during lockdown, or have gone a little too heavy on the heat stylers now that bars are open, the wait is over to repair any damage in one easy treatment.

What is new Olaplex No.0?

Inspired by salons, the Olaplex No.0 is a professional, science proven treatment that primes hair for an even more effective repairing treatment. Much like their other best-selling products, the No.0 rebuilds hair bonds, and strengthens strands to keep hair healthy and free from damage and split ends. The No.0 was designed to give customers an at-home friendly version of their Professional back bar No.1 treatment which salons use to prep hair for absorbing nourishment and repairing strands following chemical treatments or to repair extremely damaged hair. The Olaplex No.0 contains the highest concentration of the brand’s patented active ingredient, Bis Aminopropyl Diglycol Dimaleate, which helps to rebuild bonds, *leaving hair up to 3 times stronger and 68% more repaired. The formula is non-toxic, vegan and cruelty free as well as paraben and sulfate free, making it suitable and gentle on all hair types.

How to use the new Olaplex No.0

Just like using a primer before you apply foundation, the Olaplex No.0 works as the perfect primer to your Olaplex No.3 treatment. The No.0 preps the hair so that it absorbs all of the reparative and nourishing ingredients in your No.3. The bond-repairing treatment comes in a needle nosed bottle which makes it easy to apply onto the roots and be combed down to the tips of each hair. Each bottle of your miracle-working formula should last for around 3 applications for thinner hair and 6 for thicker and longer hair, as an indication of how much product to use.

  1. Start off by applying the No.0 to clean, dry hair at the root.
  2. Comb the product through to ensure that it is evenly spread and that each strand is coated.
  3. Leave the treatment to work for ten minutes
  4. Apply the No.3 Hair Perfector without rinsing out the No.0.
  5. Comb the No.3 treatment through just like you did with the No.0
  6. Leave for ten minutes
  7. Wash both out with your Olaplex No.4 Shampoo and No.5 Conditioner.

Who is the new Olaplex No.0 for?

Absolutely anyone can use Olaplex No.0. The formula is vegan, cruelty-free, non-toxic and sulfate free making it suitable for all hair types, skin types and lifestyles. The treatment is designed for those with damaged hair who will tend to see more noticeable results, however it can be used to maintain hair health and strength too. The treatment is easy to use and takes just 20 minutes when used in conjunction with the No.3 treatment, making it perfect for anyone with a busy schedule too.

Shop the new Olaplex No.0 here. Or shop all existing Olaplex lines on LOOKFANTASTIC here.

*When used as a two-part system in just one use.



Holly James

Holly James

Beauty Writer


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