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Take control of naturally curly or coiled hair types with Long and Luxe Gro Edges from As I Am. Infused with a host of beneficial ingredients, including Aloe Vera, Pomegranate Juice and Hydrolysed Lupine Protein, the luxurious cream formula promotes healthy hair growth, whilst delivering long-lasting hold to edges without flaking. Hair feels stronger, longer and deeply rejuvenated.