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Neutralise the appearance of brassy, yellow tones with the Balmain Hair Illuminating Shampoo - White Pearl. The luxurious formula drifts through your tresses, creating a sumptuous lather that releases a tantalising scent for a truly pampering experience. The shampoo works to offer the illusion of icy, ashy hues that stand out in a crowd, without drying out your locks and stripping them of natural essential oils.
An infusion of powerful pure Violet Pigments diminishes the appearance of warmer tones, instead brightening and adding radiance, while drenching each strand in long-lasting, touchable hydration. You deserve princess-like locks that leave a memorable impression wherever you go, so never compromise when it comes to toning shampoo.
Although the Illuminating Shampoo White Pearl can be used to neutralise yellow or warm tones, it is most effective to maintain the correct blonde tone in between colour services. Apply to wet hair, massage softly and rinse out thoroughly after 3 minutes. Repeat the treatment until the desired result is reached. Due to the permanent brightening effect which can’t be washed out, excessive use is not recommended. Do not use the hair lightener on skin or clothes.
Aqua, MEA-Lauryl Sulfate, PEG-18 Glyceryl Oleate/Cocoate, Cocamidopropylamine Oxide, Glycerin, Butylene Glycol, PEG-4 Rapeseedamide, PEG-7 Glyceryl Cocoate, Polyquaternium-44, Glycol Distearate, Glycereth-2 Cocoate, Sodium Laureth Sulfate, Tetrasodium EDTA, Benzophenone-4, Ethylhexylglycerin, Sodium Benzoate, Phenoxyethanol, Iodopropynyl Butylcarbamate, Citric Acid, Parfum, CI 60730, Basic Violet 16.
Balmain Hair Illuminating Shampoo - White Pearl 300ml
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Revolution Haircare Mega Blow Out Hot Air Brush Set
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4 instalments of £8.86 with clearpay Learn more
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6 weekly payments from £5.90 with laybuy Learn more
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6 instalments of £5.90 with splitit Learn more
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Neutralise the appearance of brassy, yellow tones with the Balmain Hair Illuminating Shampoo - White Pearl. The luxurious formula drifts through your tresses, creating a sumptuous lather that releases a tantalising scent for a truly pampering experience. The shampoo works to offer the illusion of icy, ashy hues that stand out in a crowd, without drying out your locks and stripping them of natural essential oils.
An infusion of powerful pure Violet Pigments diminishes the appearance of warmer tones, instead brightening and adding radiance, while drenching each strand in long-lasting, touchable hydration. You deserve princess-like locks that leave a memorable impression wherever you go, so never compromise when it comes to toning shampoo.
Although the Illuminating Shampoo White Pearl can be used to neutralise yellow or warm tones, it is most effective to maintain the correct blonde tone in between colour services. Apply to wet hair, massage softly and rinse out thoroughly after 3 minutes. Repeat the treatment until the desired result is reached. Due to the permanent brightening effect which can’t be washed out, excessive use is not recommended. Do not use the hair lightener on skin or clothes.
Aqua, MEA-Lauryl Sulfate, PEG-18 Glyceryl Oleate/Cocoate, Cocamidopropylamine Oxide, Glycerin, Butylene Glycol, PEG-4 Rapeseedamide, PEG-7 Glyceryl Cocoate, Polyquaternium-44, Glycol Distearate, Glycereth-2 Cocoate, Sodium Laureth Sulfate, Tetrasodium EDTA, Benzophenone-4, Ethylhexylglycerin, Sodium Benzoate, Phenoxyethanol, Iodopropynyl Butylcarbamate, Citric Acid, Parfum, CI 60730, Basic Violet 16.
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Lovely purple shamoo
A amazing purple shampoo and gets rid of any brassy colour
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Amazing
Love this product, definitely helped my bleach blond hair feel more vibrant again
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Brightener and neutraliser...
This product was a real treat last Christmas as I hadn't been able to get my hair dyed at the hairdressers. My roots weren't too bad but I needed my colour lightened and yellow tones eliminated. My hair looked fabulous. It didn't show that I had roots as much either.
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White Pearl shampoo
Nice smell. Hair doesn't feel dry. Removes yellow tones.
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Fab
Great shampoo lighting your hair and make it soft and smooth would buy again and again x
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balmain
gives amazing white hair I live it and have tried so many purple shampoos. Its pricey but would pay any price for this gem.
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Expensive
I have highlighted hair and wanted something to tone down the yellow tones. Tried this shampoo but had to leave it on for more than the time stated in the instructions to get an effect. I like this product but it is very overpriced. It is not harsh on the hair which is great.
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Amazing
This is the best thing ever! I was searching everywhere for a product that will turn my hair white without first turning them grey or violet. This one does the job perfectly. It doesnt matter if I keep it too long either soni dont need to worry that it will turn my hair into a grey or violet mess. Foams really nicely and smells nice too. Highly recommend and I dont mind paying higher price as my search is over and will not be buying anything else now! 🖤
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Definitely illuminating
Really pleased with this purchase. My bleached hair was needing a proper shampoo and Balmain have succeeded. Have had a few comments on the shine - impressed. Thank you Balmain
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Pretty amazing
This works better than the L’Oréal shampoo I have been usually It does actually make my hair have a pearl sheen. My hair is bleached blonde and this absolutely does remove brassyiness before nest colour on my hair. Have now bought the conditioner to try
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