Phyto – About the brand

In 1969, Patrick Ales used his experience as one of Paris’ legendary hair stylists to create the first hair care brand to use plants within their products, and so Phyto was born.  Creating a line of hair care that’s 95% natural with the highest concentration of plant extracts available on the market.

Patrick Ales

Throughout the year’s of Ales’ experience hairdressing he noticed that hair stylist’s hands were becoming chapped, dry and sore from dealing with harsh chemicals everyday, and if this was the effect on their hands we dreaded the damage caused to your hair. Believing that we should ‘live and work in tune with, rather than against, nature’ Phyto was created, basing formulas with herbal and botanical ingredients for hair care treatments that really work.

Through his expert knowledge, Patrick Ales brought us a technique that is now one of the world’s most popular hair style, the Blow Out. Creating loose new hairstyles for the likes of Catherine Deneuve, Brigitte Bardot and even Jacqueline Kennedy.

Here are some of our favourite Phyto hair care products from Lookfantastic


Phytocidre 200ml

 Phytocidre 200ml View large image Phytocidre 200ml

Phytocidre from Phyto is an innovative yet authentic rinsing treatment suitable for all hair types that works to neutralise and eliminate impurities that can leave your locks looking dull. Bringing back the forgotten traditions for incredible hair, the result of using Phytocidre is toned, radiant hair that is sure to make others envious.


Phyto Phytocitrus Vital Radiance Shampoo 200ml

 Phyto Phytocitrus Vital Radiance Shampoo (200ml)

Phyto PhytoCitrus Vital Radiance Shampoo has a rich and creamy texture that enhances shine and revitalises hair. This shampoo has an ultra caring formula that is perfect for colour treated, bleached or permed hair.


Phyto Phytoplage Moisturising Hair & Body Wash 200ml

Phyto Phytoplage Moisturising Hair and Body Wash (200ml)

Phyto Phytoplage Moisturising Hair And Body Wash is perfect for your summer holidays! This luxurious multi-purpose cleanser is specially formulated for use after excessive sun exposure.

Specially formulated using revitalising bamboo marrow extract and moisturising wood-derived cellulose so your hair and skin are left feeling soft and totally hydrated. Whilst the coconut oil gently cleanses your skin the candlenut oil prevents dehydration and dryness. Ideal for use after swimming or sunbathing.



Make Up Specialist

Major fan of scented candles, Make Up brushes and Highlighter. I’m always on the hunt for those Holy Grail products and my dressing table is covered in more beauty products than I like to admit. As an adopted Northerner originally from Brighton, I spend most my days wondering what all this rain is about. My hair isn’t grateful for the move. Currently loving: NIOD Photography Fluid