ELLE have never before opened the door to the public to see what goes on behind the scenes of their shoots, so we were very excited to attend! The shoot was in collaboration with ghd showcasing the brand new platinum styler; this will be launching in the summertime and we can’t wait to reveal more about the amazing technology involved in this ground breaking hair tool!
Held in the New inns Yard, Shoreditch – the quirky location was perfect to set the mood for the first ever live shoot. Elle insider readers were also lucky enough to be invited to the event and the response was phenomenal, to give you a taste check out this instagram video below of the the queue.
We were also greeted by the cutest cupcakes; the event was a treat from start to finish!
What went on?
In addition to the shoot there was a hair station for ELLE insiders to try the new ghd platinum, this was accompanied by an army of ghd hair stylists who styled everyone’s hair to perfection with the new platinum, from sexy sleek to romantic curls – they looked amazing!
If you weren’t able to pop in, then passers by were able to keep an eye on what was going on inside on the iconic, world-famous Picadilly Circus screens!
Take a look at Adam Reed of Percy & Reed in action on the big screen here!
Selfies (of course!)
All the lovely ELLE insiders took selfies of their new locks!
So, are you excited about the upcoming launch of the ghd platinum on Lookfantastic on the 1st July? Let us know in the comments box below. While you’re waiting for the new launch, why not check out our ghd offers for this bank holiday weekend?
If you have any ghd #selfies, or want to keep up to date on future events we attend, follow us on Instagram @lookfantastic!