The brand was created in 1947 by two brothers, David and Eric Aylott, renowned make-up artists to the British film industry. The brothers created the product, the modern false lash, to answer a lack of cosmetic enhancement in the industry. Spotting the opportunity for the wider public, the Aylotts created a brand around their invention and called it Eylure (from Eye Allure). Today, Eylure is respected as a heritage brand with more than 65 years of expertise in lashes.
With 60 years of beauty heritage, Eylure brings you the very best beauty tricks of the trade. From fabulous strip lashes in a multitude of styles, to individual lashes and accessories, Eylure provides a lash solution for everyone.
So whether you want to flutter voluminous lashes on the dance floor or enhance what you've got on a daily basis, Eylure will have a set of peeper perfecting lashes for you!