About the Brand

"OUAI MEANS YES, IN THAT CASUAL, PARISIAN WAY. IT’S ABOUT SAYING YES TO REAL HAIR FOR REAL LIFE. AND TO LOOKING CHIC, NO MATTER HOW MANY FOLLOWERS YOU HAVE."


The OUAI to good hair starts from within. Follow our “prescription” and boom—#HAIRGOALS. No glam squad needed.

Our shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.

We believe that life is hard and looking good should be easy. We’re giving you realistic goals that you can actually achieve—with quick how-to videos, so you’re always ready for that selfie situation.

OUAI

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OUAI Haircare was founded by Jen Atkin; a professional hair stylist who has a string of celebrity clients to her name. OUAI has now become a cult choice for many, with products such as the Texturizing Hair Spray, Dry Shampoo Foam and Clean Shampoo taking centre stage and becoming staples in many a haircare routine. 

Formulated without harsh chemicals, and using only the very best ingredients, each product has the same divine fragrance; perfectly created to layer into your hair and infuse it with a scent that lasts for days.

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Products

  • OUAI Fine-Medium Hair Treatment Masque 236ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    £32.00
  • OUAI Thick Hair Treatment Masque 236ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.0 Stars 1 Reviews
    £32.00
  • OUAI Melrose Place Body Care Kit (Worth £48.00)

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    5.0 Stars 1 Reviews
    RRP: £38.00
    £30.40
  • OUAI Leave In Conditioner 140ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
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    4.32 Stars 31 Reviews
    £22.00
  • OUAI Detox Shampoo 300ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
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    4.2 Stars 10 Reviews
    £24.00
  • OUAI Hair Oil 45ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
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    4.4 Stars 30 Reviews
    £24.00
  • OUAI Super Dry Shampoo 127g

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.63 Stars 19 Reviews
    £20.00
  • OUAI Fine Hair Shampoo 300ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
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    4.16 Stars 19 Reviews
    £22.00
  • OUAI Fine Hair Conditioner 300ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.4 Stars 10 Reviews
    £22.00
  • OUAI Treatment Masque 100ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
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    4.73 Stars 15 Reviews
    £25.00
  • OUAI Get Your OUAI Hair Care Kit (Worth £44.00)

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
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    5.0 Stars 2 Reviews
    RRP: £32.00
    £25.60
  • OUAI Medium Hair Shampoo 300ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.06 Stars 18 Reviews
    £22.00
  • OUAI Medium Hair Conditioner 300ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.57 Stars 7 Reviews
    £22.00
  • OUAI Heat Protection Spray 126ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
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    £25.00
  • OUAI Volume Spray 140ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
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    4.38 Stars 8 Reviews
    £22.00
  • OUAI Fine Hair Bundle

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
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    3.33 Stars 3 Reviews
    £44.00
  • OUAI Volumizing Hairspray

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    5.0 Stars 6 Reviews
    £22.00
  • OUAI Curl Crème 236ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    £25.00
  • OUAI Scalp & Body Scrub

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    5.0 Stars 4 Reviews
    £32.00
  • OUAI Chill Pills Bath Bombs 6 x 42.5g

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.75 Stars 4 Reviews
    £25.00
  • OUAI Medium Hair Bundle

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.0 Stars 1 Reviews
    £44.00
  • OUAI Finishing Crème 100ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    5.0 Stars 5 Reviews
    £20.00
  • OUAI Air Dry Foam - 120ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.53 Stars 19 Reviews
    £24.00
  • OUAI Fur Bébé Pet Shampoo 474ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    5.0 Stars 2 Reviews
    £25.00
  • OUAI Thick Hair Bundle

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    5.0 Stars 1 Reviews
    £44.00
  • OUAI Dry Texture Foam (165g)

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.86 Stars 7 Reviews
    £24.00
  • OUAI Thick Hair Shampoo 300ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.5 Stars 6 Reviews
    £22.00
  • OUAI Super Dry Shampoo Travel Size 56g

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    £12.00
  • OUAI Melrose Place Eau de Parfum Travel

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    £16.00
  • OUAI Thick Hair Conditioner 300ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.33 Stars 3 Reviews
    £22.00
  • OUAI North Bondi Eau de Perfum Travel Size

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    £16.00
  • OUAI Body Cleanser 300ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    5.0 Stars 6 Reviews
    £24.00
  • OUAI Body Creme 212g

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.33 Stars 6 Reviews
    £32.00
  • OUAI Fine Hair Detox Bundle

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    £68.00
  • OUAI Medium Hair Detox Bundle

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    5.0 Stars 1 Reviews
    £68.00
  • OUAI Thick Hair Shampoo Refill 946ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    £44.00
  • OUAI Fragrance Free Curl Crème 236ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    5.0 Stars 1 Reviews
    £25.00
  • OUAI Body Cleanser Refill 946ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    £48.00
  • OUAI North Bondi Eau De Parfum

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.44 Stars 9 Reviews
    £46.00
  • OUAI North Bondi Body Care Kit (Worth £48.00)

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.5 Stars 2 Reviews
    RRP: £38.00
    £30.40
  • OUAI After Sun Body Soother 114g

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    £20.00
  • OUAI Hand Wash Refill 946ml

    OUAI Scalp & Body Scrub 30g Worth £4.00

    Complimentary gift

    Receive a complimentary OUAI Scalp & Body Scrub 30g when you purchase 2 or more products from the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    £50.00