OUAI
Shop OUAI's hair & body care made with good-for-you ingredients for effortless routines.
Shop OUAI's hair & body care made with good-for-you ingredients for effortless routines.
OUAI BESTSELLERS
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LIVE LIFE YOUR OUAI
Founded by celebrity stylist Jen Atkin, OUAI is here to give you the confidence to win life your OUAI.
OUAI (pronounced ("way") is a line of hair, body and fragrance products made for effortless routines and your OUAI of life. All OUAI products are cruelty-, paraben-, and sulphate-free, safe for colour-treated hair and packed with good-for-you ingredients. Not to mention, OUAI's products smell as good as they look with cult-favourite fragrances that will transport you to the cities they were inspired by around the world.
FREQUENTLY ASKED QUESTIONS
Yes! All OUAI Haircare products are produced without the use of sulfates, parabens, phthalates & gluten. The key to OUAI's success lies in their unwavering commitment to clean, high-performance formulations. The "OUAI way" avoids potentially harmful ingredients & instead harnesses the transformative power of nourishing botanicals for salon-quality results you can feel good about.
Achieve effortless, beachy waves with OUAI's Wave Spray, formulated with a unique blend of nourishing ingredients to enhance natural texture, add volume & create a soft, undone finish. To use, simply spritz the Wave Spray throughout damp or dry hair, focusing on the mid-lengths & ends. Scrunch & twist sections to activate the product & encourage natural, tousled waves. The best part? OUAI's Wave Spray is designed to work seamlessly with all hair types, from fine & straight to thick & curly hair.
Whether your hair is colour-treated, heat-styled, or simply in need of some extra TLC, the OUAI Hair Mask is a transformative ritual that will have your tresses looking & feeling their absolute best. For optimum results, incorporate the OUAI Hair Mask into your haircare routine once or twice a week, depending on your individual hair type & needs. After shampooing, apply a generous amount of the mask from mid-lengths to ends, allowing it to penetrate for 5-10 minutes before rinsing thoroughly.
OUAI
OUAI - pronounced "way" - is founder Jen Atkin's way of helping us say "yes" to effortless, nourished and strengthened hair. Count on OUAI haircare to nourish hair health and enhance your natural texture. With hair and body products made with good-for-you ingredients, OUAI is here to help you Live Life Your OUAI. No sulfates, no parabens - just the good stuff for good hair days.
OUAI's body care and fragrances are inspired by travel and will transport you to the cities they are named after around the world.
Today, OUAI's comprehensive range of shampoos, conditioners, styling products & transformative treatments have amassed a devoted following, with standout offerings like the cult-favourite Detox Shampoo, Wave Spray, Matte Pomade and Leave-in Conditioner. By harnessing the power of clean, high-performance ingredients & innovative technologies, OUAI delivers long-lasting results that leaves hair looking & feeling its absolute best.