About the brand

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and Shea Moisture is her legacy.

What We Stand For:
Inclusively Exclusive
The best in personal care and beauty should not belong to the few. Our accessibility comes compromise-free.
Modern Wisdom
Recipes handed down from a healer make for potent 21st century cures.
Sensory Solutions
Potent salves stimulate, soothe, surprise and speak to all the senses.
Cultures Cultivated
The best ingredients gathered from around the world and picked to complement perfectly.


Shea Moisture

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Create curls of your dreams with the help of Shea Moisture. Targeted towards curly, afro and textured hair, discover the range of natural haircare products designed to tame curls, restore hydration levels, improve hair texture and leave locks looking and feeling healthy. Discover the Shea Moisture Coconut and Hibiscus to enhance curls, Raw Shea Butter to add essential moisture and Jamaican Black Castor Oil to strengthen the hair and restore its natural state.

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