"In 1974, a group of Wella scientists discovered in their research that the hair is made up of lipids. Lipids are responsible for determining many factors about our hair, including its fibre health, its elasticity and its responsiveness, among other things. Noticing at the same time that we lose such lipids easily while just going out our day, the scientists founded System Professionals. This is a brand that is focused on all things lipid, including how to maintain and re-energise them, as we depend on lipids to bind themselves to keratin for strand strength.
Whether you pick up a bottle of their bestselling Luxe Oil Reconstructive Elixir, Liquid Hair or Volumize Shampoo, their ethos is the same: to protect the hair from lipid loss, environmental stress such as from UV rays, and mechanical stress from tools such as hairdryers. Even if you can’t see the sun, UV rays are always there, and they’re ready and waiting to bleach the hair of its colour and dry out roots. This is why it pays to keep on top of your hair maintenance, keeping locks happy and healthy.
LOOKFANTASTIC are official UK stockists of System Professional."